{"id":7922,"date":"2025-10-14T17:31:56","date_gmt":"2025-10-14T09:31:56","guid":{"rendered":"https:\/\/www.amzchen.com\/?p=7922"},"modified":"2025-10-14T17:31:56","modified_gmt":"2025-10-14T09:31:56","slug":"2025-amc%e5%ae%9e%e7%94%a8%e6%8c%87%e5%8d%97-docx","status":"publish","type":"post","link":"https:\/\/www.amzchen.com\/?p=7922","title":{"rendered":"2025 AMC\u5b9e\u7528\u6307\u5357.docx"},"content":{"rendered":"<h1>2025 AMC\u5b9e\u7528\u6307\u5357<\/h1>\n<h2>\u4e00\u3001Amazon Marketing Cloud\u514d\u8d39\u5f00\u653e<\/h2>\n<p>\u8fc7\u53bb\u4e00\u5468\uff0c\u5728X\u4e0a\u88ab\u4e00\u4e2a\u4e9a\u9a6c\u900a\u5356\u5bb6\u670b\u53cb\u4eec\u53c8\u719f\u6089\u53c8\u5f88\u964c\u751f\u7684\u8bcd\u5237\u5c4f\u4e86\u2014\u2014<strong>AMC\uff08Amazon Marketing Cloud\uff09<\/strong>\u3002<br \/>\n\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u542c\u8fc7\uff0c\u522b\u62c5\u5fc3\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u5de5\u5177\u5728\u8fc7\u53bb\u786e\u5b9e\u5f88\u5c11\u6709\u4eba\u80fd\u7528\u4e0a\u3002\u4ee5\u524d\u60f3\u5f00\u901a AMC\uff0c\u4f60\u9700\u8981\uff1a<\/p>\n<ul>\n<li>\u8054\u7cfb\u5e7f\u544a\u7ecf\u7406<\/li>\n<li>\u88ab\u544a\u77e5 \u201c\u4f60\u5f97\u5148\u8dd1 DSP \u624d\u884c\u201d<\/li>\n<li>\u6216\u8005\u88ab\u5404\u79cd\u6a21\u7cca\u56de\u590d\u642a\u585e<\/li>\n<li>\u6700\u540e\u4e0d\u5f97\u4e0d\u901a\u8fc7\u5173\u7cfb\u6216\u4ee3\u7406\u5546\uff0c\u624d\u80fd\u62ff\u5230\u4e00\u4e2a AMC \u5b9e\u4f8b<\/li>\n<\/ul>\n<p>\u6240\u4ee5\uff0c\u8fc7\u53bb AMC \u66f4\u50cf\u662f\u300c\u5927\u54c1\u724c\u548c\u4ee3\u7406\u5546\u7684\u4e13\u5c5e\u6b66\u5668\u300d\uff0c\u800c\u4e2d\u5c0f\u5356\u5bb6\u5f88\u96be\u89e6\u53ca\u3002<\/p>\n<p>\u4f46\u73b0\u5728\u60c5\u51b5\u5b8c\u5168\u4e0d\u540c\uff0c\u4e9a\u9a6c\u900a\u6628\u5929\u516c\u5e03\u5e76\u4e14\u5728\u7f8e\u56fd\u7ad9\u7684\u90e8\u5206\u5356\u5bb6\uff08\u672c\u571f\u5356\u5bb6\uff09\u5df2\u7ecf\u514d\u8d39\u5f00\u653e\u90e8\u5206\u6743\u9650\uff0c\uff08\u8bb0\u4f4fAMC\u8fd8\u6709\u4ed8\u8d39\u7684\u90e8\u5206\u4ecd\u7136\u9700\u8981\u4ed8\u8d39\uff09\u5982\u679c\u4f60\u6709\u672c\u571f\u4e9a\u9a6c\u900a\u8d26\u53f7\u4f60\u4fbf\u53ef\u5728\u56fe\u4e2d\u8fd9\u4e2a\u4f4d\u7f6e\u53ef\u4ee5\u770b\u5230\u65b0\u589e\u7684\u529f\u80fd <img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"326\" class=\"wp-image-7923\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093143639.jpeg\" alt=\"3648d9b006c480d224eb169d1cb8edf\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e9a\u9a6c\u900a\u7a81\u7136\u5168\u9762\u653e\u5f00\u4e86 AMC \u6743\u9650\uff0c\u5165\u53e3\u5c31\u85cf\u5728\u5e7f\u544a\u540e\u53f0\u7684\u300cMeasurement &amp; Reporting\u300d\u83dc\u5355\u91cc\uff0c\u51e0\u4e4e\u6240\u6709\u5356\u5bb6\u90fd\u80fd\u4e00\u952e\u8fdb\u5165\uff08\u4e2d\u56fd\u5356\u5bb6\u9010\u6b65\u5f00\u653e\uff09<\/p>\n<p><strong>\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/strong><\/p>\n<p>\u5c31\u597d\u6bd4\u4ee5\u5f80\u4f60\u53ea\u80fd\u900f\u8fc7\u96fe\u8499\u8499\u7684\u8f66\u7a97\u770b\u6d41\u91cf\uff0c\u73b0\u5728\u4e9a\u9a6c\u900a\u76f4\u63a5\u628a\u300c\u5168\u666f\u5927\u5c4f\u4eea\u8868\u76d8\u300d\u653e\u5728\u4f60\u9762\u524d\uff1a\u4f60\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u70b9\u51fb\u80cc\u540e\u7684\u7528\u6237\u662f\u8c01\uff08\u4e2a\u4eba\u7528\u6237\u60c5\u51b5\u6211\u4eec\u662f\u770b\u4e0d\u5230\u7684\uff0c\u8fd9\u91ccAMC\u7ed9\u5230\u7684\u662f \u8fd9\u4e00\u7fa4\u7fa4\u4f53\u7684\u5e76\u4e14\u7528\u7279\u6b8a\u7684userID \u6765\u6807\u8bb0\uff09\u3001\u4ed6\u4eec\u591a\u4e45\u624d\u8f6c\u5316\u3001\u4ed6\u4eec\u662f\u5426\u4f1a\u518d\u6b21\u8d2d\u4e70\u3001\u4ed6\u4eec\u548c\u54ea\u4e9b\u4ea7\u54c1\u6709\u4ea4\u53c9\u8d2d\u4e70\u5173\u7cfb\u3002<\/p>\n<p>\u4ece\u5356\u5bb6\u89d2\u5ea6\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u662f 2025 \u5e74\u6700\u91cd\u8981\u7684\u4e00\u6b21\u300c\u6570\u636e\u6c11\u4e3b\u5316\u300d\u2014\u2014<strong>\u8fc7\u53bb\u638c\u63e1\u5728\u5c11\u6570\u4eba\u624b\u91cc\u7684\u6df1\u5ea6\u6570\u636e\uff0c\u73b0\u5728\u6bcf\u4e2a\u5356\u5bb6\u90fd\u80fd\u514d\u8d39\u7528\u4e0a\u3002<\/strong><\/p>\n<h2>\n\u4e8c\u3001AMC \u7684\u672c\u8d28\uff1a\u5b83\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u5982\u679c\u4f60\u4e4b\u524d\u901a\u8fc7\u7b2c\u4e09\u65b9\u670d\u52a1\u6e20\u9053\u6216\u8005\u5927\u5ba2\u6237\u7adf\u91cc\u6e20\u9053\u5f00\u901a\u8fc7AMC\u8d26\u53f7\u7684\u8bdd\u7b2c\u4e00\u6b21\u70b9\u8fdb AMC \u754c\u9762\uff0c\u7b2c\u4e00\u53cd\u5e94\u662f\u61f5\u7684\uff1a<\/p>\n<ul>\n<li>\u8fd9\u4e0d\u662f\u4e00\u4e2a\u300c\u5e7f\u544a\u62a5\u8868\u300d\uff1f<\/li>\n<li>\u4e3a\u4ec0\u4e48\u5168\u662f SQL \u4ee3\u7801\uff1f<\/li>\n<li>\u6211\u80fd\u7528\u5b83\u505a\u4ec0\u4e48\uff1f<\/li>\n<\/ul>\n<p><strong>\u201cAMC \u662f\u4e00\u4e2a\u57fa\u4e8e SQL \u7684\u6570\u636e\u4ed3\u5e93\uff0c\u5b83\u5141\u8bb8\u4f60\u5bf9\u4e9a\u9a6c\u900a\u7684\u8d2d\u7269\u884c\u4e3a\u6570\u636e\u548c\u5e7f\u544a\u8868\u73b0\u6570\u636e\u8fdb\u884c\u81ea\u5b9a\u4e49\u67e5\u8be2\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u6df1\u5c42\u6b21\u7684\u6d1e\u5bdf\u3002\u201d<\/strong><\/p>\n<p><strong>\u6362\u53e5\u8bdd\u8bf4\uff1a<\/strong><\/p>\n<p><strong>AMC \u2260 \u62a5\u8868\u5de5\u5177<\/strong>\uff08\u4e0d\u662f\u4f60\u4e0b\u8f7d\u4e00\u4e2a\u5e7f\u544a\u62a5\u8868\u90a3\u4e48\u7b80\u5355\uff09<\/p>\n<p><strong>AMC = \u6570\u636e\u5e73\u53f0 + \u67e5\u8be2\u5f15\u64ce<\/strong><\/p>\n<p>\u66f4\u51c6\u786e\u5730\u8bf4\uff0cAMC \u662f\u4e00\u4e2a\u4fdd\u62a4\u6bcf\u4e2a\u6d88\u8d39\u8005\u7684<strong>\u9690\u79c1\u5b89\u5168\u5e76\u4e14\u8bb0\u5f55\u4ed6\u4eec\u5728amazon\u4e0a\u6240\u6709\u884c\u4e3a\u7684\u6709\u7ed3\u6784\u7684\u6570\u636e\u5e93<\/strong>\uff0c\u8bb0\u5f55\u5e7f\u544a\u5c42\u9762\u7684<strong>\u4e8b\u4ef6\u7ea7\u6570\u636e\uff08event-level data\uff09<\/strong>\uff1a\u5c55\u793a\u3001\u70b9\u51fb\u3001\u52a0\u8d2d\u3001\u8d2d\u4e70\u3001\u4fdd\u5b58\u5230\u7a0d\u540e\u7b49\u90fd\u4f1a\u4ee5\u201c\u884c\u201d\u7684\u5f62\u5f0f\u5199\u5165\u8868\u683c\u3002\u7528\u6237\u4ee5<strong>\u533f\u540d\u7684 user_id<\/strong>\u51fa\u73b0\uff0c\u5356\u5bb6\u4e0d\u80fd\u53cd\u67e5\u4e2a\u4eba\u8eab\u4efd\uff0c\u53ea\u80fd\u505a\u805a\u5408\u7edf\u8ba1\u3002\u8fd9\u4e5f\u662f\u4e9a\u9a6c\u900a\u4e0d\u65ad\u5f3a\u8c03\u7684\u00a0<strong>\u201cprivacy-safe\u201d<\/strong>\u00a0\u7279\u70b9\u3002<\/p>\n<p>\u540c\u65f6\uff0cAMC \u652f\u6301<strong>\u4e0a\u4f20\u81ea\u6709\u4e00\u65b9\u6570\u636e<\/strong>\uff08\u5982\u7ad9\u70b9\/CRM\/Google Ads\uff09\uff0c\u4e0e\u4e9a\u9a6c\u900a\u4e8b\u4ef6\u505a\u5f52\u56e0\u5339\u914d\uff0c\u5e2e\u52a9\u5356\u5bb6\u770b\u5230\u300c\u7ad9\u5916\u5f15\u6d41 \u2192 \u4e9a\u9a6c\u900a\u4e0b\u5355\u300d\u7684\u5b8c\u6574\u94fe\u8def\uff08\u5047\u5982\u8bf4\u4f60\u5728\u4f60\u7684\u72ec\u7acb\u7ad9\u505a\u4e86\u4e2a\u4e9a\u9a6c\u900a\u8df3\u8f6c\u94fe\u63a5\uff0c\u6709\u4e24\u79cd\u6309\u94ae\uff0c\u4e00\u662f\u76f4\u63a5\u5728\u72ec\u7acb\u7ad9\u8d2d\u4e70\u6b64\u4ea7\u54c1\uff0c\u53e6\u4e00\u4e2a\u6309\u94ae\u662fbuy on amazon\uff0c\u53e6\u5916\u4f60\u5728google \u6295\u653e\u5e7f\u544a\u7684\u65f6\u5019\u4f60\u7684\u6570\u636e\u53ef\u4ee5\u4e0a\u4f20\u5230 AMC \u6574\u5408\u4f60\u72ec\u7acb\u7ad9\u4ee5\u53ca\u4e9a\u9a6c\u900a\u7684\u6570\u636e\u53ef\u4ee5\u4e00\u5e76\u5206\u6790\uff09<\/p>\n<h2>\n\u4e09\u3001AMC \u7684\u83b7\u53d6\u4e0e\u6743\u9650\u53d8\u5316\uff1a\u4ece\u95e8\u69db\u5230\u666e\u60e0<\/h2>\n<p>\u591a\u4f4d\u5356\u5bb6\u90fd\u63d0\u5230 AMC \u7684\u300c\u83b7\u53d6\u56f0\u5883\u300d\u3002\u8fc7\u53bb\u51e0\u5e74\uff0cAMC \u7684\u95e8\u69db\u81f3\u5c11\u4f53\u73b0\u5728\u4e09\u65b9\u9762\uff1a<\/p>\n<p><strong>1.DSP \u7ed1\u5b9a<\/strong><\/p>\n<ul>\n<li>\u4ee5\u524d\u5982\u679c\u6ca1\u6709 DSP \u8d26\u53f7\uff0c\u5f88\u96be\u5f00\u901a AMC\u3002<\/li>\n<li>\u4e9a\u9a6c\u900a\u8868\u9762\u4e0a\u8bf4\u300c\u4e0d\u4e00\u5b9a\u8981 DSP\u300d\uff0c\u4f46\u5b9e\u9645\u64cd\u4f5c\u65f6\uff0c\u5e7f\u544a\u7ecf\u7406\u5f80\u5f80\u4e0d\u4f1a\u5e2e\u4f60\u7533\u8bf7\u3002<\/li>\n<\/ul>\n<p><strong>2.\u5f3a\u4f9d\u8d56 Amazon Rep<\/strong><\/p>\n<ul>\n<li>\u4f60\u5fc5\u987b\u627e\u4f60\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u7ecf\u7406\uff0c\u7b49\u5f85\u4ed6\u4eec\u300c\u5185\u90e8\u8d70\u6d41\u7a0b\u300d\u3002<\/li>\n<li>\u5f88\u591a\u65f6\u5019\u7ed3\u679c\u5c31\u662f\u4e0d\u4e86\u4e86\u4e4b\u3002<\/li>\n<\/ul>\n<p><strong>3.SQL \u6280\u672f\u95e8\u69db<\/strong><\/p>\n<ul>\n<li>\u5373\u4fbf\u5f00\u901a\u4e86\uff0c\u4f60\u9762\u5bf9\u7684\u662f\u4e00\u5806 AMC SQL \u7684\u8868\u7ed3\u6784\uff08table schema\uff09\u3002<\/li>\n<li>\u666e\u901a\u8fd0\u8425\u6839\u672c\u770b\u4e0d\u61c2\uff0c\u66f4\u522b\u8bf4\u5199query\u4e86\u3002<\/li>\n<\/ul>\n<p>\u4f46\u662f\uff0c<strong>2025\u5e74\u5f00\u59cb\uff0c\u8fd9\u4e9b\u969c\u788d\u6b63\u5728\u5feb\u901f\u6d88\u5931<\/strong>\uff1a<\/p>\n<p><strong>\u5165\u53e3\u5f00\u653e<\/strong>\uff1a\u76f4\u63a5\u5728\u540e\u53f0\u70b9\u51fb\u8fdb\u5165\uff0c\u65e0\u9700\u518d\u901a\u8fc7 Rep \u7533\u8bf7\u3002<\/p>\n<p><strong>AI \u8f85\u52a9\u5199 Query<\/strong>\uff1a\u65b0\u589e \u201cCreate with AI\u201d \u529f\u80fd\uff0c\u5c1d\u8bd5\u5e2e\u7528\u6237\u81ea\u52a8\u751f\u6210\u67e5\u8be2\uff08\u867d\u7136\u8fd8\u4e0d\u5b8c\u5584\uff0c\u4f46\u964d\u4f4e\u4e86\u8d77\u6b65\u96be\u5ea6\uff09\u3002<\/p>\n<p><strong>\u5b98\u65b9\u6a21\u677f\u5e93<\/strong>\uff1aAMC \u5185\u7f6e\u4e86\u51e0\u5341\u4e2a\u5e38\u7528\u6a21\u677f\uff08Time-to-Conversion\u3001NTB vs Repeat\u3001Funnel Analysis\uff09\uff0c\u65b0\u624b\u4e5f\u80fd\u76f4\u63a5\u8dd1\u51fa\u7ed3\u679c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"530\" class=\"wp-image-7924\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093144397.jpeg\" alt=\"9f3e2633b1df5ffaf14d5f46e76a837\" \/><\/p>\n<p><strong>\u8bd5\u7528\u6269\u5c55\u6570\u636e<\/strong>\uff1aAmazon Retail Purchases\u3001Brand Store Insights \u7b49\u6a21\u5757\u63d0\u4f9b\u00a0<strong>60 \u5929\u514d\u8d39\u8bd5\u7528<\/strong>\u3002<\/p>\n<p>\u5982\u679c\u4f60\u7684\u540e\u53f0\u6682\u65f6\u8fd8\u6ca1\u51fa\u73b0 AMC \u5165\u53e3\uff0c\u8010\u5fc3\u7b49\u5f85\uff0c\u53e6\u5916\u4e5f\u53ef\u4ee5\u901a\u8fc7<strong>\u4ee3\u7406\u5546\/\u7b2c\u4e09\u65b9\u5de5\u5177\u4ee3\u5efa\u5b9e\u4f8b<\/strong>\uff0c\u6216<strong>\u6309\u5b98\u65b9\u6307\u5f15\u90ae\u4ef6\u7533\u8bf7<\/strong>\uff1b\u8fd9\u4e24\u6761\u901a\u9053\u4f9d\u65e7\u6709\u6548\uff0c\u9002\u5408\u4f5c\u4e3a\u515c\u5e95\u65b9\u6848<\/p>\n<ol>\n<li>AMC \u7684\u6838\u5fc3\u529f\u80fd\u62c6\u89e3<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"598\" class=\"wp-image-7925\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093144518.jpeg\" alt=\"d36c131ef94e38b9417549a5ee5e963\" \/><\/p>\n<h3><strong>1. Query Editor\uff08\u67e5\u8be2\u7f16\u8f91\u5668\uff09<\/strong><\/h3>\n<ul>\n<li>\u6838\u5fc3\u754c\u9762\u662f\u4e00\u4e2a SQL \u7f16\u8f91\u5668\uff0c\u4f60\u53ef\u4ee5\u8c03\u7528\u4e0d\u540c\u7684\u6570\u636e\u8868\uff08tables\uff09\uff0c\u5199\u67e5\u8be2\u8bed\u53e5\u3002<\/li>\n<li>\u4f8b\u5982\u00a0attributed_events_by_conversion_time\u00a0\u8868\uff0c\u5c31\u80fd\u63d0\u53d6\u5e7f\u544a\u70b9\u51fb\u5230\u8f6c\u5316\u7684\u65f6\u95f4\u5dee\u3002<\/li>\n<\/ul>\n<p><strong>\u4eae\u70b91<\/strong>\uff1a\u53ef\u4ee5\u628a SP\u3001SB\u3001DSP \u7684\u6570\u636e\u5408\u5e76\u5206\u6790\uff0c\u8fd9\u662f\u5e7f\u544a\u540e\u53f0\u505a\u4e0d\u5230\u7684\u3002<\/p>\n<p><strong>\u4eae\u70b92\uff1a<\/strong>\u6211\u4eec\u666e\u901aSC\u8d26\u53f7\u5356\u5bb6\u7aef\u5373\u5c06\u4f1a\u63a8\u51fa\u4e00\u4e2a\u65b0\u7684\u754c\u9762\uff0c\u4f1a\u7ed9\u51fa\u4e00\u4e2a\u6a21\u7248\uff0c\u76f4\u63a5\u5728\u6a21\u7248\u91cc\u9762\u53ef\u4ee5\u770b\u5230\u8f6c\u5316\u67d0\u4e2a\u5e7f\u544a\u5177\u4f53\u8f6c\u5316\u65f6\u95f4\u7684\u63a8\u6f14\u8868<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"675\" class=\"wp-image-7926\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093145456.jpeg\" alt=\"dd2c66b23ce736b54e121d48ea430ae\" \/><\/p>\n<p><strong>\u8fdb\u9636\u6280\u5de7<\/strong>\uff1a<br \/>\nAMC \u6709\u4e24\u5f20\u8f6c\u5316\u8868\uff1a\u4e00\u5f20\u662f\u00a0<strong>\u6309\u8f6c\u5316\u53d1\u751f\u65f6\u95f4<\/strong>\u00a0\u805a\u5408\uff0c\u53e6\u4e00\u5f20\u662f\u00a0<strong>\u6309\u6700\u521d\u89e6\u8fbe\/\u70b9\u51fb\u7684\u65f6\u95f4<\/strong>\u00a0\u805a\u5408\u3002<br \/>\n\u505a\u65f6\u5e8f\u6216\u8de8\u89e6\u70b9\u5f52\u56e0\u5206\u6790\u65f6\uff0c\u5fc5\u987b\u533a\u5206\u53e3\u5f84\uff0c\u5e38\u89c1\u505a\u6cd5\u662f\u7528\u00a0<strong>user_id \u8fde\u63a5\u5c55\u793a\/\u70b9\u51fb\u8868\u4e0e\u8f6c\u5316\u8868<\/strong>\uff0c\u4ee5\u8fd8\u539f\u5b8c\u6574\u8d2d\u4e70\u8def\u5f84\u3002<\/p>\n<h3><strong>2. Tables &amp; Schemas\uff08\u8868\u7ed3\u6784\uff09<\/strong><\/h3>\n<ul>\n<li>\u9ed8\u8ba4\u5305\u542b\u5e7f\u544a\u76f8\u5173\u8868\uff1aSP\u3001SB\u3001DSP \u66dd\u5149\u3001\u70b9\u51fb\u3001\u8f6c\u5316\u3002<\/li>\n<li>\u53ef\u6269\u5c55\u8868\uff1aRetail Purchases\uff08\u96f6\u552e\u8d2d\u4e70\u6570\u636e\uff09\u3001Brand Store Insights\uff08\u65d7\u8230\u5e97\u6570\u636e\uff09\u3001Amazon Insights\uff08\u66f4\u5e7f\u96f6\u552e\u6570\u636e\uff09\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"383\" class=\"wp-image-7927\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093146238.jpeg\" alt=\"d29dcbbf0a3595409f845860bbf23e2\" \/><\/p>\n<p><strong>\u514d\u8d39 vs \u4ed8\u8d39<\/strong>\uff1a<\/p>\n<ul>\n<li><strong>\u5e7f\u544a\u4ea4\u4e92\u6570\u636e\uff08\u5c55\u793a\/\u70b9\u51fb\/\u5e7f\u544a\u8f6c\u5316\uff09\u662f\u514d\u8d39\u7684<\/strong><\/li>\n<li>SQP<strong>\u7684\u81ea\u7136\u8f6c\u5316\u8282\u70b9\u76f8\u5173\u6570\u636e\/\u96f6\u552e\u8d2d\u4e70\u6570\u636e\u662f\u4ed8\u8d39\u8ba2\u9605\/\u6d88\u8d39\u8005\u7684\u81ea\u7136\u8f6c\u5316\u76f8\u5173\u6570\u636e \u90fd\u662f\u4ed8\u8d39\u7684<\/strong>\uff08\u7ea6 $200\/\u6708\uff0c\u542b 60 \u5929\u8bd5\u7528\uff09<\/li>\n<li>\u8fd9\u4e9b\u8ba2\u9605\u8868\u662f\u505a\u00a0<strong>CLTV\u3001\u590d\u8d2d\u7387\u3001\u81ea\u7136\u8ba2\u5355\u8d21\u732e<\/strong>\u00a0\u7684\u5173\u952e\u3002\u6ca1\u6709\u8fd9\u4e9b\u8868\uff0c\u4f60\u53ea\u80fd\u770b\u5230\u5e7f\u544a\u8d2d\u4e70\u6570\u636e\uff0c\u65e0\u6cd5\u8ba1\u7b97\u771f\u5b9e\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"704\" class=\"wp-image-7928\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093146835.jpeg\" alt=\"586277356d7d474b84d5d44b2d92479\" \/><\/p>\n<h3><strong>3. \u5185\u7f6e Use Cases\uff08\u4f7f\u7528\u573a\u666f\u6a21\u677f\uff09<\/strong><\/h3>\n<p>AMC \u5185\u7f6e\u4e86\u4e00\u7cfb\u5217\u62a5\u8868\u6a21\u677f\uff1a<\/p>\n<p><strong>Time-to-Conversion<\/strong>\uff1a\u4ece\u5e7f\u544a\u70b9\u51fb\u5230\u4e0b\u5355\u7684\u65f6\u95f4\u5206\u5e03\u3002<\/p>\n<p><strong>NTB vs Repeat<\/strong>\uff1a\u65b0\u5ba2\u4e0e\u590d\u8d2d\u7684\u5360\u6bd4\u53d8\u5316\u3002<\/p>\n<p><strong>Geo &amp; Seasonality<\/strong>\uff1a\u4e0d\u540c\u5730\u533a\u3001\u4e0d\u540c\u5b63\u5ea6\u7684\u8f6c\u5316\u60c5\u51b5\u3002<\/p>\n<p><strong>Cross-attribution<\/strong>\uff1a\u8de8\u6e20\u9053\u5e7f\u544a\u7684\u8d21\u732e\u5206\u6790\u3002<\/p>\n<p><strong>\u6a21\u677f\u8865\u5145\u73a9\u6cd5-\u5982\u679c\u4f60\u6709SQL\u76f8\u5173\u7684\u77e5\u8bc6\u6216\u8005\u81ea\u5df1\u80fd\u642d\u5efa\u4f60\u8fd8\u80fd\u5b9e\u73b0\u5982\u4e0b<\/strong>\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"449\" class=\"wp-image-7929\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093147770.jpeg\" alt=\"014c4de45253ee2721a199b64e85e47\" \/><\/p>\n<p>\u5047\u5982\u6839\u636e\u4ee5\u4e0a\u8fd9\u4e2a\u56fe\uff0c\u8fd9\u662f\u6839\u636eSP\u5e7f\u544a\u7684\u53d7\u4f17\u8868\u73b0\u805a\u5408\u800c\u5f97\u51fa\u6765\u7684\u7ed3\u679c\uff0c\u8fd9\u4e2a\u662f\u76f4\u63a5\u7528\u7684\u4e9a\u9a6c\u900a\u7ba1\u996d\u7ed9\u7684\u6a21\u7248\uff0c\u8fd9\u4e2a\u6570\u636e\u6211\u4eec\u80fd\u544a\u8bc9\u6211\u4eec\u8fd9\u4e9b\u53d7\u4f17\u770b\u5230sp \u5e7f\u544a\u4e4b\u540e\u67091\u5206\u949f\u5185\u8fdb\u884c\u8d2d\u4e70\u7684\u6570\u91cf\u662f\u5728600\u5355\u5de6\u53f3\uff0c10\u5206\u949f\u5185\u7684\u67091.1K\u8ba2\u5355\u5de6\u53f3\uff0c\u53e6\u5916\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u8fd9\u4e2a\u8868\u683c\u7684\u6700\u540e\u4e00\u4e2a\u67f1\u72b6\u56fe7+days \u8fd9\u4e2a\u6709\u53ef\u80fd30\u5929 \u6216\u8005\u6ca1\u523030\u5929 \uff0c\u6240\u4ee5\u8fd9\u4e2a\u4e5f\u80fd\u4fa7\u9762\u53cd\u5e94\uff0c\u8be6\u60c5\u9875\u7684\u5185\u5bb9\u5f88\u597d\uff0c\u6807\u9898\u4e3b\u56fe\uff0c\u4ee5\u53ca\u4e94\u70b9\uff0cA+ \u7b49\u7b49\u5185\u5bb9\u8d77\u5230\u4e86\u5173\u952e\u4f5c\u7528\uff0c\u56e0\u6b64\u6211\u4eec\u9488\u5bf9\u8fd9\u7fa4\u4eba\u518d\u8425\u9500\u7684\u65f6\u5019\u4e0d\u9700\u8981\u628a\u592a\u591a\u7684\u5e7f\u544a\u82b1\u8d39 \u5206\u7ed9retargeting ads\u3002<\/p>\n<ul>\n<li><strong>\u8f6c\u5316\u901f\u5ea6\u6876\u5316<\/strong>\uff1a\u5feb\u8f6c\u5316 \u2192 PDP \u4f18\u5316\uff1b\u6162\u8f6c\u5316 \u2192 \u52a0 SB\/SD \u7d20\u6750\u3002<\/li>\n<li><strong>\u4ea4\u53c9\u8d2d\u4e70\uff08Purchase Overlap\uff09<\/strong>\uff1a\u8bc6\u522b\u201c\u5e38\u4e00\u8d77\u4e70\u201d\u7684\u914d\u4ef6\/\u6346\u7ed1\u7ec4\u5408\u3002<\/li>\n<li><strong>\u65b0\u5ba2\u5f15\u6d41\u54c1\u8bc6\u522b<\/strong>\uff1aNTB \u5360\u6bd4\u9ad8\u7684 SKU \u5c31\u662f\u5929\u7136\u5f15\u6d41\u54c1\u3002<\/li>\n<li><strong>\u8def\u5f84\u91cd\u53e0<\/strong>\uff1a\u628a\u8ba4\u77e5\/MOF\/\u8f6c\u5316\u5e7f\u544a\u5206\u6876\uff0c\u770b\u591a\u89e6\u70b9\u534f\u540c\u6548\u679c\u3002<\/li>\n<\/ul>\n<h3><strong>4. \u4e0a\u4f20\u81ea\u6709\u6570\u636e<\/strong><\/h3>\n<ul>\n<li>\u5356\u5bb6\u53ef\u4ee5\u628a Shopify\u3001Google Ads\u3001CRM \u6570\u636e\u4e0a\u4f20\u5230 AMC\uff08\u5982\u679c\u4f60\u6709\u6295\u653egoogle \u5e7f\u544a\u6216\u8005\u4f60\u6709\u81ea\u5df1\u7684\u72ec\u7acb\u7ad9\u4ee5\u53caCRM\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\uff09\u3002<\/li>\n<li>\u7136\u540e\u901a\u8fc7\u7528\u6237 ID \u6216\u8bbe\u5907\u6307\u7eb9\u8fdb\u884c\u4ea4\u53c9\u5f52\u56e0\uff0c\u5206\u6790\u7ad9\u5916\u5f15\u6d41\u5230\u7ad9\u5185\u7684\u8f6c\u5316\u6548\u679c\u3002<\/li>\n<\/ul>\n<p><strong>5. AMC+AI \uff08chatgpt\/gemini\/deepseek\uff09<img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"774\" class=\"wp-image-7930\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093147284.jpeg\" alt=\"c150c848a234e8a035be5ac3f764d9b\" \/><\/strong><\/p>\n<p><strong>AMC<\/strong>\u4f60\u53ef\u4ee5\u7406\u89e3\u6210\uff0c\u8fd9\u4e2a\u7cfb\u7edf\u8bb0\u5f55\u4e86\u6bcf\u4e2a\u6d88\u8d39\u8005\u8d2d\u4e70\u67d0\u4e2a\u4ea7\u54c1\u7684\u6240\u6709\u65c5\u7a0b\uff0c\u7136\u540e\u8fd9\u4e2a\u65c5\u7a0b\u901a\u8fc7\u4e00\u4e2a\u7279\u6b8a\u7684SQL\u6570\u636e\u7684\u5f62\u5f0f\u50a8\u5b58\u5728\u81ea\u5df1\u7684\u7cfb\u7edf\u91cc\uff0c\u7136\u540e\u6211\u4eec\u9700\u8981\u89e3\u6790\u4e4b\u540e\u624d\u80fd\u8bfb\u53d6\u8fd9\u4e9b\u6570\u636e\uff0c\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u4e9a\u9a6c\u900a\u5728AMC\u7684\u6570\u636e\u540e\u7aef\u7c7b\u4f3c\u7528 html \u6216\u8005python\u7684\u5f62\u5f0f\u50a8\u5b58\u4e86\u8fd9\u4e2a\u6570\u636e \u4f60\u9700\u8981\u81ea\u5df1\u7ec4\u88c5\u62fc\u63a5\uff0c\u624d\u80fd\u770b\u5230\u8fd9\u4e2a\u524d\u7aef\u7684\u666e\u901a\u4eba\u80fd\u770b\u61c2\u7684\u5c55\u793a\uff0c\u5e0c\u671b\u6211\u8fd9\u4e2a\u4e0d\u592a\u6070\u5f53\u7684\u89e3\u91ca\u5bf9\u5927\u5bb6\u6709\u5e2e\u52a9\uff0c\u56e0\u4e3a\u6211\u4eec\u4e0d\u662fcoder \uff0c\u4f46\u662f\u6211\u4eec\u5b8c\u5168\u53ef\u4ee5\u8ba9ai \u5e2e\u6211\u4eec\u5199code \u7136\u540e\u5b8c\u7f8e\u89e3\u51b3\u6211\u4eec\u5373\u5c06\u9762\u4e34\u7684\u95ee\u9898\u3002<\/p>\n<ul>\n<li>ChatGPT \u8f85\u52a9\u5199 AMC SQL\u3002<\/li>\n<li>\u65b9\u6cd5\u662f\u628a\u8868\u7ed3\u6784\u7c98\u8d34\u7ed9 AI\uff0c\u7136\u540e\u63d0\u793a\uff1a<\/li>\n<\/ul>\n<p>\u201c\u6211\u8981\u67e5\u8be2\u8fc7\u53bb\u4e00\u5e74\u65b0\u5ba2 vs \u590d\u8d2d\u7684\u53d8\u5316\u201d<\/p>\n<p>\u201c\u62a5\u9519\u4e86\uff0c\u9519\u8bef\u4fe1\u606f\u662f xxx\uff0c\u8bf7\u4fee\u590d\u201d<\/p>\n<ul>\n<li>\u53cd\u590d\u8c03\u8bd5\uff0c\u6700\u7ec8\u8dd1\u51fa\u6b63\u786e\u7684\u62a5\u8868\u3002<\/li>\n<\/ul>\n<h2><strong>\u4e94\u3001\u666e\u901a\u5356\u5bb6\u5982\u4f55\u5b9e\u64cd\u5e94\u7528 AMC\uff1f<\/strong><\/h2>\n<p>\u5f88\u591a\u5356\u5bb6\u770b\u5230 AMC \u754c\u9762\u65f6\u7684\u7b2c\u4e00\u53cd\u5e94\u662f\uff1a\u300c\u8fd9\u4e2a\u592a\u9ad8\u7ea7\u4e86\uff0c\u6211\u7528\u4e0d\u4e0a\u3002\u300d\u4f46\u5b9e\u9645\u4e0a\uff0c<strong>AMC \u5e76\u4e0d\u662f\u53ea\u6709\u5927\u54c1\u724c\u624d\u80fd\u73a9<\/strong>\u3002\u53ea\u8981\u4f60\u7406\u89e3\u4e86\u5e94\u7528\u573a\u666f\uff0c\u5c31\u80fd\u4e00\u6b65\u6b65\u628a\u5b83\u878d\u5165\u65e5\u5e38\u5e7f\u544a\u548c\u8fd0\u8425\u3002\u4ee5\u4e0b\u662f\u666e\u901a\u5356\u5bb6\u80fd\u76f4\u63a5\u7528\u5230\u7684\u51e0\u4e2a\u65b9\u5411\uff1a<\/p>\n<h3><strong>1. \u5e7f\u544a\u6295\u653e\u4f18\u5316\uff1a\u4ece\u201c\u76f2\u6253\u201d\u5230\u201c\u7cbe\u51c6\u9884\u7b97\u201d<\/strong><\/h3>\n<p>\u4f20\u7edf\u5e7f\u544a\u62a5\u8868\uff0c\u53ea\u80fd\u544a\u8bc9\u4f60\u00a0<strong>\u5e7f\u544a\u5e26\u6765\u4e86\u591a\u5c11\u8ba2\u5355<\/strong>\uff0c\u5374\u65e0\u6cd5\u56de\u7b54\uff1a<\/p>\n<ul>\n<li>\u8fd9\u4e9b\u8ba2\u5355\u6709\u591a\u5c11\u662f\u65b0\u5ba2\uff1f<\/li>\n<li>\u6709\u591a\u5c11\u53ea\u662f\u590d\u8d2d\uff1f<\/li>\n<li>\u54ea\u4e9b\u5e7f\u544a\u4f4d\u66f4\u9002\u5408\u62c9\u65b0\uff1f<\/li>\n<\/ul>\n<p>\u901a\u8fc7 AMC \u7684\u00a0<strong>NTB vs Repeat \u6a21\u677f<\/strong>\uff0c\u4f60\u53ef\u4ee5\u6e05\u6670\u770b\u5230\u4e0d\u540c\u5e7f\u544a\u5728\u65b0\u5ba2\u83b7\u53d6\u4e2d\u7684\u8d21\u732e\u3002<\/p>\n<ul>\n<li>\u5982\u679c\u53d1\u73b0\u67d0\u4e9b SP \u5e7f\u544a\u5e26\u6765\u7684\u590d\u8d2d\u6bd4\u4f8b\u5f88\u9ad8\uff0c\u53ef\u4ee5\u51cf\u5c11\u9884\u7b97\uff0c\u628a\u94b1\u6295\u5411\u80fd\u5e26\u6765\u65b0\u5ba2\u7684\u5e7f\u544a\u3002<\/li>\n<li>\u53cd\u4e4b\uff0c\u5982\u679c\u76ee\u6807\u662f\u63d0\u9ad8\u590d\u8d2d\u7387\uff0c\u5c31\u53ef\u4ee5\u4e13\u95e8\u6295\u653e\u7ed9\u8001\u5ba2\uff0c\u4f18\u5316\u5e7f\u544a ROAS\u3002<\/li>\n<\/ul>\n<h3><strong>2.\u00a0\u201c\u65b0\u5ba2\u6237\u548c\u8001\u5ba2\u6237\u7684\u5e73\u8861\uff1a\u5e7f\u544a\u94b1\u8be5\u82b1\u5728\u62c9\u65b0\u4e0a\uff0c\u8fd8\u662f\u7ef4\u62a4\u8001\u5ba2\u6237\u4e0a\uff1f<\/strong><\/h3>\n<h3>\u6211\u4eec\u4e5f\u53ef\u4ee5\u901a\u8fc7AMC\u6570\u636e\u53ef\u4ee5\u9a8c\u8bc1\u6211\u4eec\u7684\u5047\u8bbe\uff0c\u5982\u679c\u4f60\u662f\u5356\u4fdd\u5065\u54c1\u7684\u5356\u5bb6\u4f60\u4f1a\u53d1\u73b0\uff1a<\/h3>\n<ul>\n<li>Q1 \u65b0\u5ba2\u83b7\u53d6\u9ad8\u5cf0<\/li>\n<li>Q3\u2013Q4 \u65b0\u5ba2\u8d8b\u7f13\uff0c\u590d\u8d2d\u589e\u52a0<\/li>\n<\/ul>\n<p>\u8fd9\u610f\u5473\u7740\uff1a<\/p>\n<ul>\n<li>\u4e0a\u534a\u5e74\uff1a\u9884\u7b97\u4ee5\u83b7\u53d6\u65b0\u5ba2\u4e3a\u4e3b\uff0c\u53ef\u4ee5\u6253\u5e7f\u544a\u7684\u65f6\u5019\u9884\u7b97\u53cabid\u66f4\u731b\uff0c\u53e6\u5916\u4f60\u5728AMC\u4e0a\u9762\u53ef\u4ee5\u83b7\u53d6\u62c9\u65b0\u5ba2\u9700\u8981\u7684bid\u5927\u6982\u5728\u4ec0\u4e48\u533a\u95f4\u6bd4\u8f83\u5408\u7406\uff0c\u56e0\u800c\u53ef\u4ee5\u76f8\u5e94\u7684\u8c03\u6574\u4f60\u7684bid\u4ee5\u53caplacement<\/li>\n<li>\u4e0b\u534a\u5e74\uff1a\u9884\u7b97\u8f6c\u5411\u7ef4\u62a4\u8001\u5ba2\uff0c\u51cf\u5c11\u6d6a\u8d39<\/li>\n<\/ul>\n<p>\u8fd9\u79cd\u00a0<strong>\u201c\u52a8\u6001\u5206\u914d\u9884\u7b97\u201d<\/strong>\u00a0\u7684\u80fd\u529b\uff0c\u662f\u666e\u901a\u5e7f\u544a\u62a5\u8868\u5b8c\u5168\u505a\u4e0d\u5230\u7684\u3002<\/p>\n<h3><strong>3. \u4ea7\u54c1\u7ec4\u5408\u4e0e\u6346\u7ed1\u7b56\u7565\uff1a\u7528\u6570\u636e\u53d1\u73b0\u201c\u9690\u5f62\u642d\u6863\u201d<\/strong><\/h3>\n<p>AMC \u7684\u00a0<strong>Retail Purchases \u6570\u636e<\/strong>\u00a0\u80fd\u63ed\u793a\u300c\u4ea4\u53c9\u8d2d\u4e70\u884c\u4e3a\u300d\u3002\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u4e70\u4fbf\u643a\u6405\u62cc\u673a\u7684\u7528\u6237\uff0c\u5e38\u5e38 3 \u5929\u5185\u56de\u8d2d\u51b0\u676f\u6216\u66ff\u6362\u5200\u7247<\/li>\n<li>\u4e70\u7535\u52a8\u6253\u78e8\u673a\u7684\u7528\u6237\uff0c7 \u5929\u5185\u5bb9\u6613\u8d2d\u4e70\u7802\u7eb8\u914d\u4ef6<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6570\u636e\u80fd\u76f4\u63a5\u6307\u5bfc\uff1a<\/p>\n<ul>\n<li>\u5728\u4e9a\u9a6c\u900a\u540e\u53f0\u8bbe\u7f6e\u300cFrequently Bought Together\u300d<\/li>\n<li>\u63a8\u51fa\u6346\u7ed1\u7ec4\u5408\uff08Bundle\uff09<\/li>\n<li>\u5728\u5e7f\u544a\u521b\u610f\u4e2d\u52a0\u5165\u201c\u4e70\u8fd9\u4e2a\u7684\u4eba\u8fd8\u4f1a\u4e70 XX\u201d<\/li>\n<\/ul>\n<p>\u8fd9\u4e2a\u529f\u80fd\u4ee5\u53ca\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u7ed9\u6211\u63d0\u4f9b\u597d\u7684\u5f00\u54c1\u601d\u8def\u4ee5\u53ca\u6346\u7ed1\u9500\u552e\u601d\u8def\uff0c\u4ee5\u53ca\u4ea4\u53c9\u6253\u5e7f\u544a\u7684\u601d\u8def\u3002<\/p>\n<p><strong>4. S&amp;S \u8ba2\u9605\u7528\u6237\u7ecf\u8425\uff1a\u6293\u4f4f\u771f\u6b63\u7684\u201c\u9ad8\u4ef7\u503c\u5ba2\u6237\u201d<\/strong><\/p>\n<p>\u8ba2\u8d2d\u7701\uff08Subscribe &amp; Save\uff09\u662f\u4e9a\u9a6c\u900a\u7684\u73b0\u91d1\u6d41\u5229\u5668\uff0c\u800c AMC \u53ef\u4ee5\u7ed9\u4f60\u4f60\u63d0\u4f9b\uff1a<\/p>\n<ul>\n<li>\u5206\u6790\u54ea\u4e9b\u5546\u54c1\u6700\u5bb9\u6613\u88ab\u8ba2\u9605<\/li>\n<li>\u627e\u51fa\u8ba2\u9605\u5468\u671f\u6700\u7a33\u5b9a\u7684\u7528\u6237\u7fa4<\/li>\n<li>\u63d0\u524d\u8bc6\u522b\u201c\u6d41\u5931\u98ce\u9669\u7528\u6237\u201d\uff08\u5df2\u7ecf\u4e0b\u5355\u4f46\u6ca1\u6709\u7eed\u8ba2\uff09<\/li>\n<\/ul>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff1a<br \/>\n\u5982\u679c\u5728\u5b9e\u9645\u6848\u4f8b\u4e2d\uff0c40 \u7f8e\u91d1\u4ee5\u4e0a\u7684\u8ba2\u5355\u7528\u6237\u66f4\u5bb9\u6613\u957f\u671f\u8ba2\u9605\uff0c\u800c 20 \u7f8e\u91d1\u7684\u5c0f\u5355\u66f4\u5bb9\u6613\u6d41\u5931\u3002\u4e8e\u662f\u4ed6\u4eec\u5728\u518d\u8425\u9500\u5e7f\u544a\u4e2d\uff0c\u4e13\u95e8\u7ed9\u5927\u5355\u7528\u6237\u8ffd\u52a0\u4f18\u60e0\uff0c\u6548\u679c\u7acb\u7aff\u89c1\u5f71\u3002<\/p>\n<p><strong>5. \u5730\u57df\u4e0e\u5b63\u8282\u6027\u5206\u6790\uff1a\u5e7f\u544a\u7684\u201c\u653e\u5927\u955c\u201d<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"542\" class=\"wp-image-7931\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093148549.jpeg\" alt=\"59dc2d1fe7210c0cba521cb9a87e199\" \/><\/p>\n<p>\u6211\u4eec\u4e5f\u53ef\u4ee5\u7528\u5229\u7528 GPT\u6216\u8005\u5176\u4ed6 AI\u5229\u7528\u4e9a\u9a6c\u900aAMC\u7684SQL\u6570\u636e\u53ef\u4ee5\u521b\u5efa\u67d0\u6b3e\u4ea7\u54c1\u7684\u5730\u57df\u4e0e\u5b63\u8282\u6027\u5206\u6790\u76f8\u5173\u7684\u6570\u636e\uff0c\u5e76\u4e14\u5f88\u76f4\u89c2\u7684\u770b\u5230\u6211\u4eec\u7684\u6d88\u8d39\u8005\u7684\u5206\u5e03\u60c5\u51b5\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u5730\u533a\u6d88\u8d39\u8005\u770b\u5230\u6211\u4eec\u7684\u5e7f\u544a\u4e4b\u540e\u884c\u4e3a\u53ef\u4ee5\u505a\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u89e3\u6790\uff0c\u5982\u679c\u4f60\u6709\u7b2c\u4e09\u65b9\u6570\u636e\u53ef\u4ee5\u5e2e\u4f60\u91c7\u96c6\u4f60\u7684\u67d0\u4e2a\u4ea7\u54c1\u7684\u5e7f\u544a\u8bcd\u5728\u6bcf\u4e2azip code \u4e0b\u9762\u7684\u8868\u73b0 \u5982\u4e0b\u56fe \uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"528\" class=\"wp-image-7932\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/10\/14093149589.png\" alt=\"IMG_265\" \/><\/p>\n<p>\u4f60\u4fbf\u53ef\u7ed3\u5408\u5173\u952e\u8bcd\u7684\u5386\u53f2\u8868\u6570\u636e\u548c\u6bcf\u4e2a\u5730\u533a\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u4f60\u4ea7\u54c1\u7684\u6d88\u8d39\u884c\u4e3a\u7ed3\u5408\uff0c\u4f60\u53ef\u4ee5\u8bca\u65ad\u51fa\u54ea\u4e9b\u5730\u533a\u4f60\u5728\u6d6a\u8d39\u8bdd\u8d39\uff0c\u5e76\u4e14\u54ea\u4e9b\u5730\u533a\u4f60\u9700\u8981\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u62c9\u65b0\u5e76\u4e14\u63d0\u9ad8\u590d\u8d2d\uff0c\u6240\u4ee5AMC\u53ef\u4ee5\u63d0\u4f9b\u6bcf\u4e2a\u5730\u533a\u7684\u6d88\u8d39\u8005\u4ece\u770b\u5230\u4f60\u7684\u67d0\u4e2a\u4ea7\u54c1\u7684\u5e7f\u544a\u5230\u6700\u7ec8\u8f6c\u5316\u8fd8\u662f\u8dd1\u53bb\u522b\u4ebalisting\u8d2d\u4e70\u7684\u6574\u4e2a\u8def\u5f84\uff0c\u56e0\u6b64\u8fd9\u4e24\u4e2a\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u4f60\u4fbf\u80fd\u5206\u6790\u6bcf\u4e2a\u5730\u533a\u7684\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u54ea\u4e9b\u6d88\u8d39\u8005\u53ef\u80fd\u6210\u4e3a\u4f60\u7684\u590d\u8d2d\u7528\u6237\uff0c\u54ea\u4e9b\u5730\u533a\u4f60\u4e0d\u9700\u8981\u6295\u5165\u66f4\u591a\u7684\u8d39\u7528\uff0c\u5e76\u4e14\u4f60\u6709\u60f3\u6cd5\u7ebf\u4e0b\u5e03\u5c40\uff0c\u751a\u81f3\u6839\u636e\u8fd9\u4e2a\u6570\u636e\u4f60\u53ef\u4ee5\u8fdb\u4e00\u6b65\u505a\u51b3\u7b56\u3002<\/p>\n<p><strong>6. AMC \u4e0e Sponsored Ads \u7684\u7ed3\u5408\uff1a\u5356\u5bb6\u5fc5\u987b\u6293\u4f4f\u7684\u65b0\u673a\u4f1a<\/strong><\/p>\n<p>\u8fc7\u53bb\uff0cAMC \u88ab\u8ba4\u4e3a\u662f\u300cDSP \u4e13\u5c5e\u5de5\u5177\u300d\u3002\u4f46\u73b0\u5728\uff0c\u4e9a\u9a6c\u900a\u5df2\u7ecf\u6b63\u5f0f\u5f00\u653e\uff1a<strong>\u5373\u4fbf\u4f60\u53ea\u6295\u653e Sponsored Ads\uff08SP \/ SB \/ SD\uff09\uff0c\u4e5f\u80fd\u5168\u9762\u4f7f\u7528 AMC \u7684\u529f\u80fd<\/strong>\u3002\u8fd9\u5bf9\u4e2d\u5c0f\u5356\u5bb6\u6765\u8bf4\u662f\u91cd\u5927\u5229\u597d\u3002<\/p>\n<p>\u901a\u8fc7 AMC\uff0c\u4f60\u53ef\u4ee5\u5728 Sponsored Ads \u6295\u653e\u4e2d\u505a\u5230\uff1a<\/p>\n<ul>\n<li><strong>\u8ffd\u8e2a\u65b0\u5ba2\uff08New-to-Brand Customers\uff09<\/strong>\uff1a\u8bc6\u522b\u54ea\u4e9b\u5e7f\u544a\u5e26\u6765\u4e86\u4ece\u672a\u8d2d\u4e70\u8fc7\u7684\u7528\u6237\u3002<\/li>\n<li><strong>\u8861\u91cf\u589e\u91cf\u89e6\u8fbe\uff08Incremental Reach\uff09<\/strong>\uff1a\u786e\u8ba4\u5e7f\u544a\u662f\u5426\u89e6\u8fbe\u4e86\u65b0\u53d7\u4f17\uff0c\u800c\u4e0d\u4ec5\u662f\u590d\u8d2d\u8001\u5ba2\u3002<\/li>\n<li><strong>\u5206\u6790\u5173\u952e\u8bcd\u8868\u73b0\uff08Keyword Performance\uff09<\/strong>\uff1a\u627e\u51fa\u771f\u6b63\u5e26\u6765\u8f6c\u5316\u7684\u5173\u952e\u8bcd\uff0c\u96c6\u4e2d\u9884\u7b97\u3002<\/li>\n<li><strong>\u4f18\u5316 Campaign Mix<\/strong>\uff1a\u6bd4\u8f83\u4e0d\u540c\u5e7f\u544a\u7ec4\u5408\u7684\u534f\u540c\u6548\u679c\uff0c\u51b3\u5b9a\u9884\u7b97\u5982\u4f55\u5206\u914d\u3002<\/li>\n<li><strong>\u5e94\u7528\u81ea\u5b9a\u4e49\u5f52\u56e0\u6a21\u578b<\/strong>\uff1a\u8df3\u51fa\u300clast-click\u300d\uff0c\u7528 first-touch\u3001equal-weight \u7b49\u6a21\u578b\u8bc4\u4f30\u5e7f\u544a\u8d21\u732e\u3002<\/li>\n<li><strong>\u9a71\u52a8\u6d41\u91cf\u5230\u91cd\u70b9 <\/strong>ASIN\uff1a\u501f\u52a9 AMC \u7684\u6d1e\u5bdf\uff0c\u628a\u5e7f\u544a\u9884\u7b97\u96c6\u4e2d\u5230\u6700\u5177\u6f5c\u529b\u7684\u4ea7\u54c1\u548c\u5173\u952e\u8bcd\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u53ea\u505a Sponsored Ads \u7684\u5356\u5bb6\u6765\u8bf4\uff0c\u8fd9\u76f8\u5f53\u4e8e\u83b7\u5f97\u4e86\u4ee5\u524d\u53ea\u6709\u5927\u54c1\u724c\u624d\u80fd\u7528\u7684\u300c\u5168\u666f\u6570\u636e\u4eea\u8868\u76d8\u300d\u3002<br \/>\n\u5982\u679c\u4f60\u6bcf\u6708\u5e7f\u544a\u82b1\u8d39\u8d85\u8fc7 $5,000\uff0c\u5374\u8fd8\u6ca1\u7528 AMC\uff0c\u90a3\u51e0\u4e4e\u7b49\u4e8e\u767d\u767d\u6d6a\u8d39\u4e86\u9884\u7b97\u4f18\u5316\u673a\u4f1a\u3002<\/p>\n<p><strong>7. Audience\uff08\u53d7\u4f17\uff09\u5e94\u7528\u7684\u95e8\u69db\u4e0e\u6280\u5de7<\/strong><\/p>\n<p>\u5728 AMC \u4e2d\uff0c\u53d7\u4f17\u5206\u4e3a\u4e24\u7c7b\uff1a<\/p>\n<ul>\n<li><strong>Rule-based\uff08\u89c4\u5219\u53d7\u4f17\uff09<\/strong>\uff1a\u76f4\u63a5\u5708\u5b9a\u8c01\u7b26\u5408\u6761\u4ef6<\/li>\n<li><strong>Lookalike\uff08\u76f8\u4f3c\u53d7\u4f17\uff09<\/strong>\uff1a\u5bfb\u627e\u201c\u50cf\u8fd9\u7fa4\u4eba\u7684\u66f4\u591a\u4eba\u201d<\/li>\n<\/ul>\n<p><strong>\u95e8\u69db\u8981\u6c42<\/strong>\uff1a<\/p>\n<ul>\n<li>Rule-based \u9700\u00a0<strong>\u22652,500 \u4eba<\/strong><\/li>\n<li>Lookalike \u9700\u00a0<strong>\u2265500 \u4eba<\/strong><\/li>\n<\/ul>\n<p><strong>\u64cd\u4f5c\u5efa\u8bae\uff1a<\/strong><\/p>\n<ul>\n<li>\u4f18\u5148\u9009\u62e9\u00a0<strong>Most Similar\uff08\u6700\u76f8\u4f3c\uff09<\/strong>\u00a0Lookalike\uff0c\u518d\u9010\u6b65\u653e\u5927<\/li>\n<li>\u8ba2\u9605\u8868\u7684\u81ea\u7136+\u5e7f\u544a\u8d2d\u4e70\u6570\u636e\u5728\u201c\u53d7\u4f17\u521b\u5efa\u201d\u573a\u666f\u4e2d\u662f\u514d\u8d39\u7684\uff08\u5982\u00a0conversion_all\uff09\uff0c\u4e0d\u9700\u8981\u82b1\u94b1\u3002<\/li>\n<li>\u521b\u5efa\u53d7\u4f17\u901a\u5e38\u51e0\u5c0f\u65f6\u5185\u51fa\u7ed3\u679c\uff0c\u4f46<strong>\u540c\u6b65\u5230\u5e7f\u544a\u540e\u53f0\u53ef\u80fd\u5ef6\u8fdf 24\u201348 \u5c0f\u65f6<\/strong>\uff0c\u5927\u4fc3\u524d\u8981\u63d0\u524d\u51c6\u5907<\/li>\n<\/ul>\n<h3><strong>\u516d\u3001AMC \u5bf9\u6211\u4eec\u666e\u901a\u5356\u5bb6\u7684\u6218\u7565\u4ef7\u503c<\/strong><\/h3>\n<h3><strong>1. \u6570\u636e\u6c11\u4e3b\u5316<\/strong><\/h3>\n<p>\u8fc7\u53bb\uff0c\u53ea\u6709\u5927\u54c1\u724c\u548c\u4ee3\u7406\u5546\u80fd\u7528 AMC Clean Room\u3002\u73b0\u5728\u5168\u9762\u5f00\u653e\uff0c\u6240\u6709\u5356\u5bb6\u90fd\u80fd\u8fdb\u5165\u540c\u4e00\u6570\u636e\u8d5b\u9053\u3002<\/p>\n<h3><strong>2. \u5e7f\u544a ROI \u63d0\u5347<\/strong><\/h3>\n<p>\u8bc6\u522b\u65b0\u5ba2\u3001\u590d\u8d2d\u548c\u6d41\u5931\u70b9\uff0c\u907f\u514d\u9884\u7b97\u6d6a\u8d39\uff0c\u8ba9\u5e7f\u544a\u66f4\u7cbe\u51c6\u3002<\/p>\n<h3><strong>3. \u54c1\u724c\u6218\u7565\u51b3\u7b56<\/strong><\/h3>\n<ul>\n<li>\u627e\u51fa Gateway Product\uff08\u5f15\u6d41\u54c1\uff09<\/li>\n<li>\u8bc6\u522b\u6346\u7ed1\u673a\u4f1a\uff0c\u63d0\u9ad8\u5ba2\u5355\u4ef7<\/li>\n<li>\u9501\u5b9a\u9ad8 LTV \u7528\u6237\uff0c\u91cd\u70b9\u7ecf\u8425<\/li>\n<\/ul>\n<h3><strong>4. \u591a\u89e6\u70b9\u5f52\u56e0\uff08Multi-touch Attribution\uff09<\/strong><\/h3>\n<p>\u8fc7\u53bb\u53ea\u6709 last-click\uff08\u6211\u4eec\u73b0\u5728\u770b\u5230\u7684\u5e7f\u544a\u6570\u636e business report\uff0cad report \u90fd\u662f\u6309\u7167last click \u8f6c\u5316\u524dlast click\uff09\uff0c\u5bfc\u81f4\u54c1\u724c\u5e7f\u544a\u3001\u53caSD\u5e7f\u544a\u7684\u529f\u80fd\u88ab\u4e25\u91cd\u4f4e\u4f30\u3002<br \/>\nAMC \u63d0\u4f9b\u00a0<strong>\u5b8c\u6574\u7528\u6237\u65c5\u7a0b<\/strong>\uff1a\u4ece\u8ba4\u77e5 \u2192 \u8003\u8651 \u2192 \u8f6c\u5316\uff0c\u6bcf\u4e2a\u89e6\u70b9\u7684\u8d21\u732e\u90fd\u80fd\u91cf\u5316\u3002<strong>\u5b66\u4f1a\u4f7f\u7528AMC\uff0c\u5356\u5bb6\u4e0d\u7528\u5728\u9ed1\u6697\u4e2d\u98de\u884c\uff0c\u73b0\u5728 AMC \u8ba9\u4f60\u770b\u6e05\u5168\u8def\u5f84<\/strong><\/p>\n<h3><strong>5. \u5173\u952e\u8bcd\u5f52\u56e0\u5347\u7ea7\uff1aFirst &amp; Last Search Term \u62a5\u8868<\/strong><\/h3>\n<ul>\n<li>\u8d85\u8fc7\u00a0<strong>80% \u7684\u8ba2\u5355\u4e0d\u662f\u7b2c\u4e00\u6b21\u641c\u7d22\u5c31\u5b8c\u6210<\/strong><\/li>\n<li>\u65e9\u671f\u63a2\u7d22\u5173\u952e\u8bcd\uff08\u5982 \u201cbest blender for smoothie\u201d\uff09\u5e38\u5e38\u6ca1\u6709\u51fa\u73b0\u5728 last-click \u62a5\u8868<\/li>\n<li>\u5982\u679c\u53ea\u770b ROAS\uff0c\u4f60\u53ef\u80fd\u4f1a\u8bef\u780d\u8fd9\u4e9b\u201c\u53d1\u73b0\u578b\u5173\u952e\u8bcd\u201d<\/li>\n<\/ul>\n<p><strong>AMC \u7684\u00a0<strong>First &amp; Last Search Term \u62a5\u8868<\/strong>\u80fd\u5e2e\u4f60<\/strong>\uff1a<\/p>\n<ul>\n<li>\u627e\u5230\u9996\u6b21\u89e6\u53d1\u53d1\u73b0\u7684\u5173\u952e\u8bcd<\/li>\n<li>\u7ed9\u5b83\u4eec\u52a0\u9884\u7b97\uff0c\u6269\u5927\u4e0a\u6e38\u6f0f\u6597<\/li>\n<li>\u6700\u7ec8\u63d0\u5347\u6574\u4f53\u8f6c\u5316\u7387<\/li>\n<\/ul>\n<p>\u8fd9\u8ba9\u95ee\u9898\u4ece\u300c\u54ea\u4e2a\u5173\u952e\u8bcd\u5e26\u6765\u8ba2\u5355\uff1f\u300d\u5347\u7ea7\u4e3a\uff1a<br \/>\n<strong>\u300c\u54ea\u4e2a\u5173\u952e\u8bcd\u8ba9\u4ea7\u54c1\u88ab\u8fd9\u7fa4\u6d88\u8d39\u8005\u53d1\u73b0\uff1f\u300d<\/strong><\/p>\n<h3><strong>6. \u957f\u671f\u62a4\u57ce\u6cb3<\/strong><\/h3>\n<p>\u5e7f\u544a\u3001SEO 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