{"id":8698,"date":"2025-12-24T17:50:39","date_gmt":"2025-12-24T09:50:39","guid":{"rendered":"https:\/\/www.amzchen.com\/?p=8698"},"modified":"2025-12-24T17:50:39","modified_gmt":"2025-12-24T09:50:39","slug":"dspprime-video%e9%a1%b9%e7%9b%ae-docx","status":"publish","type":"post","link":"https:\/\/www.amzchen.com\/?p=8698","title":{"rendered":"DSP&#038;Prime video\u9879\u76ee.docx"},"content":{"rendered":"<p><strong>DSP&amp;Prime video\u9879\u76ee<\/strong><\/p>\n<p><a id=\"post-8698-heading_0\"><\/a><strong>\u4e00.\u9879\u76ee\u6982\u8ff0<\/strong><\/p>\n<p><a id=\"post-8698-heading_1\"><\/a><strong>1.\u9879\u76ee\u80cc\u666f<\/strong><\/p>\n<p><a id=\"post-8698-heading_2\"><\/a><strong>\u4e1a\u52a1\u76ee\u6807<\/strong><\/p>\n<ul>\n<li>\u9500\u552e\u989d\u9700\u8981\u5b9e\u73b053%\u7684\u589e\u957f\uff0cROI\u9700\u8981\u5b9e\u73b058%\u7684\u589e\u957f\uff0c\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u5e7f\u544a\u9700\u8981\u66f4\u52a0\u6709\u6548\u7684\u7b56\u7565\u6765\u63d0\u5347\u6548\u7387\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_3\"><\/a><strong>\u6311\u6218\u4e0e\u673a\u4f1a<\/strong><\/p>\n<ul>\n<li><strong>\u672c\u54c1\u7c7b\u5e02\u573a\u6e17\u900f\u9971\u548c<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1315\" height=\"408\" class=\"wp-image-8699\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094131778.png\" \/><\/p>\n<ul>\n<li><strong>ROI\u4f18\u5316\u9700\u6c42<\/strong><\/li>\n<li>\u54c1\u724c\u8ba2\u5355\u7684ROI\u8868\u73b0\u4f18\u4e8e\u666e\u901a\u8ba2\u5355\uff0c\u56e0\u6b64\u63d0\u5347\u54c1\u724c\u58f0\u91cf\u6210\u4e3a\u4f18\u5316\u6574\u4f53ROI\u7684\u5173\u952e\u624b\u6bb5\uff1b<\/li>\n<li>\u53e6\u5916\u57282025\u5e74\u6211\u4eec\u4f1a\u964d\u4f4eSP\u5728\u54c1\u724c\u8bcd\u4e0a\u7684\u6295\u5165\uff0c\u66f4\u591a\u7684\u901a\u8fc7\u81ea\u7136\u6765\u51fa\u54c1\u724c\u8ba2\u5355\uff0c\u51cf\u5c11\u8fd9\u5757\u7684\u5e7f\u544a\u6295\u5165\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u5168\u76d8\u7684ROI\uff0c\u9884\u8ba1\u5168\u5e74\u53ef\u4ee5\u8282\u7701150\u4e07\u7f8e\u91d1\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"176\" class=\"wp-image-8700\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094132839.jpeg\" \/><\/p>\n<p><strong>\u70b9\u51fb\u56fe\u7247\u53ef\u67e5\u770b\u5b8c\u6574\u7535\u5b50\u8868\u683c<\/strong><\/p>\n<ul>\n<li><strong>Prime Video\u7684\u72ec\u7279\u4ef7\u503c<\/strong><\/li>\n<li>\u6211\u4eec\u7684\u7528\u6237\u670985%\u4ee5\u4e0a\u662fprime\u4f1a\u5458\uff0cPrime video\u5728\u7f8e\u56fd\u6708\u89e6\u8fbe1.15\u4ebf\u89c2\u4f17\uff0c 84%\u7684Prime Video\u5bb6\u5ead\u7528\u6237\u5728\u8fc7\u53bb\u4e00\u4e2a\u6708\u5185\u5728\u4e9a\u9a6c\u900a\u8d2d\u7269\uff1b<\/li>\n<li>Prime video\u7684\u4e3b\u8981\u7279\u5f81\u5982\u4e0b\uff1a<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"568\" class=\"wp-image-8701\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094132743.jpeg\" \/><\/p>\n<p><strong>\u70b9\u51fb\u56fe\u7247\u53ef\u67e5\u770b\u5b8c\u6574\u7535\u5b50\u8868\u683c<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"566\" class=\"wp-image-8702\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094133212.png\" \/><\/p>\n<p><a id=\"post-8698-heading_4\"><\/a><strong>2.\u9879\u76ee\u76ee\u6807<\/strong><\/p>\n<p><a id=\"post-8698-heading_5\"><\/a><strong>1\uff09\u6838\u5fc3\u6307\u6807<\/strong><\/p>\n<ul>\n<li>CPA\u6307\u6807\uff1a56\u7f8e\u91d1;<\/li>\n<li>2024\u5e74\u8be5\u503c\u4e3a125\u7f8e\u91d1\uff0c\u8fd130\u5929\u4e3a75\u7f8e\u91d1\uff0c\u7edf\u8ba1\u53e3\u5f84\u4e3a\u5168\u76d8\u5e7f\u544a\u82b1\u8d39\u9664\u4ee5\u5168\u76d8\u5e7f\u544a\u8ba2\u5355<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_6\"><\/a><strong>2\uff09\u4e8c\u7ea7\u6307\u6807<\/strong><\/p>\n<ul>\n<li>AW-CS\u8f6c\u5316\u7387\uff1a4%;<\/li>\n<li>2024\u5e74\u8be5\u503c\u4e3a1.8%\uff0c\u7edf\u8ba1\u53e3\u5f84\u4e3a\u4e9a\u9a6c\u900aAMC\u62a5\u544a\uff1b<\/li>\n<li>DSP\u54c1\u724c\u641c\u7d22\u6b21\u6570\uff1a33\u4e07\u6b21;<\/li>\n<li>\u53bb\u5e74\u4e3a22\u4e07\u6b21\uff0c\u5254\u9664\u5927\u4fc3\u4e9a\u9a6c\u900a\u81ea\u8eab\u7684\u5f71\u54cd\uff0c\u5360\u6bd425%\uff0c\u4eca\u5e74\u603b\u641c\u7d22\u6b21\u6570\u76ee\u6807\u4e3a44\u4e07\u6b21\uff0c\u5176\u4e2d\u6709PV\u5e26\u6765\u7684\u54c1\u724c\u641c\u7d22\u6b21\u6570\u4e3a44\u4e07\u6b21*0.75=33\u4e07\u6b21\uff0c\u7edf\u8ba1\u53e3\u5f84\u4e3a\u4e9a\u9a6c\u900aAMC\u62a5\u544a;<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_7\"><\/a><strong>3.\u9879\u76ee\u6838\u5fc3\u4ef7\u503c<\/strong><\/p>\n<ul>\n<li>\u8fd9\u4e2a\u9879\u76ee\u7684\u6838\u5fc3\u4ef7\u503c\u5728\u4e8e\u901a\u8fc7\u54c1\u724c\u58f0\u91cf\u7684\u63d0\u5347\uff0c\u7a81\u7834\u5f53\u524d\u5e02\u573a\u6e17\u900f\u7684\u74f6\u9888\uff0c\u5b9e\u73b0\u9500\u552e\u989d\u548cROI\u7684\u53cc\u91cd\u589e\u957f\uff0c\u540c\u65f6\u4e3a\u54c1\u724c\u7684\u957f\u8fdc\u7ade\u4e89\u529b\u5960\u5b9a\u57fa\u7840\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_8\"><\/a><strong>\u4e8c.Prime video \u6848\u4f8b\u53c2\u8003<\/strong><\/p>\n<p><a id=\"post-8698-heading_9\"><\/a><strong>1.Elta\u6848\u4f8b<\/strong><\/p>\n<ul>\n<li>\u9762\u90e8\u9632\u6652\u971c\uff0c\u5b63\u8282\u6027\u4e0e\u6211\u4eec\u76f8\u4f3c\uff0c7\u6708\u9ad8\u5cf0\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1247\" height=\"553\" class=\"wp-image-8703\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094135988.png\" \/><\/p>\n<p><a id=\"post-8698-heading_10\"><\/a><strong>2.24\u5e74\u76ee\u6807<\/strong><\/p>\n<ul>\n<li>\u5168\u5e74\u9700\u8981\u589e\u957f36%\uff0c\u901a\u8fc7\u4e0a\u5c42PV\u4f18\u5316\u5168\u94fe\u8def\u7684\u8f6c\u5316\u6548\u7387\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"633\" class=\"wp-image-8704\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094135200.png\" \/><\/p>\n<p><a id=\"post-8698-heading_11\"><\/a><strong>3.\u5e7f\u544a\u8c03\u6574\u6293\u624b<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"566\" class=\"wp-image-8705\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094136905.png\" \/><\/p>\n<p><a id=\"post-8698-heading_12\"><\/a><strong>4.PV\u7684\u6295\u653e\u8282\u594f<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"437\" class=\"wp-image-8706\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094137472.png\" \/><\/p>\n<p><a id=\"post-8698-heading_13\"><\/a><strong>5.PV\u5bf9\u4e8e\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0e\u5176\u4ed6\u6e20\u9053\u7684\u5f71\u54cd<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"610\" class=\"wp-image-8707\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094138880.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"639\" class=\"wp-image-8708\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094139358.png\" \/><\/p>\n<p><a id=\"post-8698-heading_14\"><\/a><strong>\u4e09.\u9879\u76ee\u5b9a\u4f4d<\/strong><\/p>\n<p><a id=\"post-8698-heading_15\"><\/a><strong>1.\u76ee\u6807\u7528\u6237<\/strong><\/p>\n<p><a id=\"post-8698-heading_16\"><\/a><strong>1\uff09\u4f20\u7edf\u8131\u6bdb\u4eba\u7fa4<\/strong><\/p>\n<ul>\n<li>IM &#8211; Shaving &amp; Hair Removal Products\uff089.0M &#8211; 10.0M\uff09<\/li>\n<li>IM &#8211; Manual Shaving\uff086.0M &#8211; 7.0M\uff09<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1153\" height=\"421\" class=\"wp-image-8709\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094140215.png\" \/><\/p>\n<p><a id=\"post-8698-heading_17\"><\/a><strong>2\uff09\u6cf3\u88c5\u4eba\u7fa4<\/strong><\/p>\n<ul>\n<li>IM &#8211; Swimwear\uff0814.0M &#8211; 16.0M\uff09<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"327\" class=\"wp-image-8710\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094141137.png\" \/><\/p>\n<p><a id=\"post-8698-heading_18\"><\/a><strong>3\uff09\u89c2\u5f71\u4eba\u7fa4<\/strong><\/p>\n<ul>\n<li>Best of Prime Video TV Series Contextual Deal<\/li>\n<li>Best of Prime Video Movies Contextual Deal<\/li>\n<li>Best of Amazon Originals Contextual Deal<\/li>\n<li>Drama TV &amp; Movies Deal<\/li>\n<li>Comedy TV &amp; Movies Deal<\/li>\n<li>Love\/Romance TV &amp; Movies Deal\uff08\u60c5\u4eba\u8282\u4f18\u5148\u8003\u8651\uff09<\/li>\n<li>Mother\u2019s Day Deal<\/li>\n<li>Female Voices Deal<\/li>\n<li>High Income Households Deal<\/li>\n<li>Amazon Adults Deal<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"649\" class=\"wp-image-8711\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094142150.png\" \/><\/p>\n<p><a id=\"post-8698-heading_19\"><\/a><strong>2.\u5185\u5bb9\u5b9a\u4f4d<\/strong><\/p>\n<p><a id=\"post-8698-heading_20\"><\/a><strong>1\uff09\u7d20\u6750\u6848\u4f8b<\/strong><\/p>\n<p><strong>[anker case.mp4]<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"193\" class=\"wp-image-8712\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094143432.png\" \/><\/p>\n<p><strong>[\u89c6\u98911.mp4]<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"187\" class=\"wp-image-8713\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094144829.png\" \/><\/p>\n<p><a id=\"post-8698-heading_21\"><\/a><strong>2\uff09\u7d20\u6750\u65b9\u5411<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"144\" class=\"wp-image-8714\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094144124.png\" \/><\/p>\n<p><a id=\"post-8698-heading_22\"><\/a><strong>\u56db.\u9879\u76ee\u65b9\u6848<\/strong><\/p>\n<p><a id=\"post-8698-heading_23\"><\/a><strong>1.\u9879\u76ee\u9884\u7b97\uff08\u5e7f\u544a\u4fa7\uff09<\/strong><\/p>\n<p><a id=\"post-8698-heading_24\"><\/a><strong>1\uff09\u603b\u9884\u7b97<\/strong><\/p>\n<p><strong>157\u4e07\u7f8e\u91d1\uff08\u4e9a\u9a6c\u900a\u6e20\u9053\u6295\u516597\u4e07\u7f8e\u91d1\uff0c\u5e02\u573a\u90e8\u6295\u516530\u4e07\u7f8e\u91d1\uff0c\u5e0c\u671b\u54c1\u724c\u518d\u52a0\u629530\u4e07\uff0c\u5f85\u786e\u8ba4\uff09<\/strong><\/p>\n<p><a id=\"post-8698-heading_25\"><\/a><strong>2\uff09\u63a8\u6f14\u903b\u8f91<\/strong><\/p>\n<ul>\n<li>\u6211\u4eec\u4eca\u5e74\u7684\u9500\u91cf\u76ee\u6807\u4e3a33.8\u4e07\u4ef6\uff0c\u4e5f\u5c31\u662f\u8bf4\u6211\u4eec\u9700\u898133.8\u4e07\u4e2a\u8f6c\u5316\u53d7\u4f17\uff0c\u6839\u636e24\u5e74\u6f0f\u6597\u4e4b\u95f4\u7684\u8f6c\u5316\u6548\u7387\uff0c\u6211\u4eec\u662f\u65e0\u6cd5\u5b8c\u6210\u8981\u53bb\u89e6\u8fbe\u7684\u53d7\u4f17\u91cf\uff08\u9884\u8ba1\u82b1\u8d39421\u4e07\u7f8e\u91d1\uff09\uff0c<strong>\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u63d0\u9ad8\u4e0d\u540c\u6f0f\u6597\u4e4b\u95f4\u7684\u8f6c\u5316\u6548\u7387<\/strong>\uff0c\u6240\u4ee5\u6211\u4eec\u9884\u8bbe\u4e86\u4e0a\u5c42\u5230\u8003\u8651\u7684\u8f6c\u5316\u6548\u7387\u8981\u63d0\u9ad8\u52303%\uff0c\u8fd9\u6837\u5b50\u6211\u4eec\u624d\u6709\u53ef\u80fd\u7528110\u4e07\u5e7f\u544a\u9884\u7b97\u6765\u89e6\u8fbe\u5230\u6211\u4eec\u60f3\u8981\u7684\u4e0a\u5c42\u53d7\u4f17\u91cf\uff1b<\/li>\n<li>\u672c\u8eab\u6211\u4eec\u9700\u8981\u505a\u7684\u4e8b\u60c5\u662f\u5c062024\u5e74\u7684\u901a\u6295\u4fee\u6539\u4e3a\u7cbe\u51c6\u7684\u4e0a\u5c42\u4eba\u7fa4\u6807\u7b7e\u805a\u7126\u6295\u653e\uff0c\u56e0\u4e3aPrime video\u7684CPM\u9884\u8ba1\u4e3a26\u7f8e\u91d1\uff0c\u4e14\u5168\u76d8\u7684\u5e7f\u544a\u8ba2\u5355\u5360\u6bd4\u8981\u505a\u523075%\uff0c\u6240\u4ee5\u53ef\u4ee5\u63a8\u7b97\u51fa\u6765\u6211\u4eec\u9700\u8981\u7684\u9884\u7b97\u603b\u503c\u662f110\u4e07\u7f8e\u91d1\uff1b<\/li>\n<li><strong>\u91cd\u70b9\u8981\u76d1\u63a7\u7684\u6307\u6807\u5c31\u662f\u4e0a\u5c42\u5230\u4e2d\u5c42\u7684\u8f6c\u5316\u7387\u8981\u505a\u52304%<\/strong>\uff0c\u4e2d\u5c42\u5230\u4e0b\u5c42\u7684\u8f6c\u5316\u7387\u8981\u505a\u523014.8%\uff0c\u56e0\u4e3a\u5927\u7684\u903b\u8f91\u662f\u6211\u4eec\u90fd\u4f1a\u6536\u7f29\u4e0b\u5c42\u7684\u4eba\u7fa4\u6e17\u900f\u7387\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\uff0c\u5728\u4e0a\u5c42\u4e5f\u4f1a\u6295\u653e\u5230\u66f4\u52a0\u7cbe\u51c6\u7684\u4eba\u7fa4\u6807\u7b7e\uff0c\u907f\u514d\u901a\u6295\uff0c\u540c\u65f6\u91c7\u7528\u66f4\u52a0\u6709\u7a7f\u900f\u529b\u7684prime video\uff0c\u8f6c\u5316\u7387\u7684\u63d0\u5347\u5b58\u5728\u5b9e\u73b0\u7684\u53ef\u80fd\u6027\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_26\"><\/a><strong>3\uff09\u8ba1\u7b97\u516c\u5f0f<\/strong><\/p>\n<ul>\n<li>81756643\/1000*26*75%=1112376\u7f8e\u91d1\uff1b<\/li>\n<li>81756643\u4ee3\u8868\u660e\u5e74\u6211\u4eec\u8981\u89e6\u8fbe\u7684\u4e0a\u5c42\u53d7\u4f17\uff1b<\/li>\n<li>1000\u4ee3\u8868\u524d\u6b21\u66dd\u5149\uff1b<\/li>\n<li>26\u4ee3\u8868Prime video\u7684CPM\uff1b<\/li>\n<li>70%\u4ee3\u8868\u5e7f\u544a\u5360\u603b\u8ba2\u5355\u7684\u5360\u6bd4\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"176\" class=\"wp-image-8715\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094144688.jpeg\" \/><\/p>\n<p><strong>\u70b9\u51fb\u56fe\u7247\u53ef\u67e5\u770b\u5b8c\u6574\u7535\u5b50\u8868\u683c<\/strong><\/p>\n<p><a id=\"post-8698-heading_27\"><\/a><strong>2.\u9879\u76ee\u65f6\u95f4\u8868<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"589\" class=\"wp-image-8716\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094145767.jpeg\" \/><\/p>\n<p><strong>\u70b9\u51fb\u56fe\u7247\u53ef\u67e5\u770b\u5b8c\u6574\u7535\u5b50\u8868\u683c<\/strong><\/p>\n<p><a id=\"post-8698-heading_28\"><\/a><strong>1\uff09\u5173\u952e\u65f6\u95f4\u70b9<\/strong><\/p>\n<ul>\n<li>\u9879\u76ee\u6b63\u5f0f\u6295\u653e\u65f6\u95f4\u70b9\uff1a2025\u5e744\u6708\uff1b<\/li>\n<li>\u9879\u76ee\u6d4b\u8bd5\u6295\u653e\u65f6\u95f4\u70b9\uff1a2025\u5e742\u6708-3\u6708\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_29\"><\/a><strong>2\uff09Prime video\u4e0d\u9002\u5408\u96c6\u4e2d\u7206\u53d1<\/strong><\/p>\n<ul>\n<li>Prime video\u7684\u5e93\u5b58\u91cf\u6ca1\u6709\u50cfSA\u5e7f\u544a\u8fd9\u4e48\u591a\uff0c\u6ca1\u529e\u6cd5\u4e00\u6b21\u6027\u91ca\u653e\u8fc7\u591a\u7684\u9884\u7b97\uff1b<\/li>\n<li>Prime video\u7684\u4eba\u7fa4\u51fa\u4e8e\u610f\u8bc6\u5f62\u6001\uff0c\u4ece\u8f6c\u5316\u5f52\u56e0\u7684\u8def\u5f84\u4e0a\u770b\uff0c\u5f88\u96be\u5728\u77ed\u671f\u5185\u770b\u5230\u8f6c\u5316\u91cf\u7684\u6025\u901f\u4e0a\u6da8\uff1b<\/li>\n<li>\u4e00\u6b21\u6253\u7206\u6ca1\u6709\u7ed9\u6d4b\u8bd5\u7559\u4e0b\u8db3\u591f\u7684\u7a7a\u95f4\uff0c\u4e14\u6211\u4eec\u8981\u76d1\u63a7\u8fc7\u7a0b\u6307\u6807CPA\uff0c\u6700\u597d\u6709\u66f4\u591a\u7684\u6570\u636e\u70b9\u6765\u9a8c\u8bc1PV\u7684\u6548\u679c\uff0c\u53c2\u8003\u4eca\u5e74JAMES\u7ea2\u4eba\u7684\u6548\u679c\uff0c\u54c1\u724c\u58f0\u91cf\u9700\u8981\u957f\u65f6\u95f4\u7684\u91cd\u590d\u89e6\u8fbe\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1307\" height=\"702\" class=\"wp-image-8717\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094146709.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"701\" class=\"wp-image-8718\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094147517.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"371\" class=\"wp-image-8719\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094147273.png\" \/><\/p>\n<p><a id=\"post-8698-heading_30\"><\/a><strong>3\uff09\u6df7\u526a\u89c6\u9891\u8981\u6c42<\/strong><\/p>\n<p><a id=\"post-8698-heading_31\"><\/a><strong>3.1\uff09\u610f\u8bc6\u4eba\u7fa4\u7d20\u6750<\/strong><\/p>\n<ul>\n<li>\u76ee\u6807\uff1a\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u611f\uff1b<\/li>\n<li>\u89c6\u9891\u53c2\u8003\u65b9\u5411\uff1a\u4e13\u6ce8\u4e8e\u89e3\u51b3\u6d88\u8d39\u8005\u75db\u70b9\u7684\u60c5\u611f\u6545\u4e8b\u89c6\u9891\uff1b<\/li>\n<li>\u65f6\u957f\u5efa\u8bae\uff1a15\u79d2\u300130\u79d2\u4e24\u79cd\u7248\u672c\uff1b<\/li>\n<li>\u7d20\u6750\u6570\u91cf\uff1a2\u6761\uff1b<\/li>\n<li>\u6295\u653e\u6e20\u9053\uff1aPrime Video\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_32\"><\/a><strong>3.2\uff09\u8003\u8651\u4eba\u7fa4\u7d20\u6750<\/strong><\/p>\n<ul>\n<li>\u76ee\u6807\uff1a\u5c55\u793a\u4ea7\u54c1\u7684\u51b0\u70b9\u5356\u70b9\uff0c\u8ba9\u6d88\u8d39\u8005\u56e0\u4e3a\u65e0\u75db\u6765\u9009\u62e9\u6211\u4eec\uff1b<\/li>\n<li>\u89c6\u9891\u53c2\u8003\u65b9\u5411\uff1a\u529f\u80fd\u6027\u5bf9\u6bd4\u89c6\u9891\uff08\u4e0e\u4f20\u7edf\u7684\u8131\u6bdb\u65b9\u5f0f\u5bf9\u6bd4\uff0c\u51f8\u663e\u5dee\u5f02\uff09\uff1b<\/li>\n<li>\u65f6\u957f\u5efa\u8bae\uff1a15\u79d2\u300130\u79d2\u4e24\u79cd\u7248\u672c\uff1b<\/li>\n<li>\u7d20\u6750\u6570\u91cf\uff1a2\u6761\uff1b<\/li>\n<li>\u6295\u653e\u6e20\u9053\uff1aPrime Video\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_33\"><\/a><strong>3.3\uff09\u8f6c\u5316\u4eba\u7fa4\u7d20\u6750<\/strong><\/p>\n<ul>\n<li>\u76ee\u6807\uff1a\u5f3a\u5316\u8d2d\u4e70\u7406\u7531\uff0c\u8425\u9020\u7d27\u8feb\u611f\uff1b<\/li>\n<li>\u89c6\u9891\u53c2\u8003\u65b9\u5411\uff1a\u65e0\u75db\u8131\u6bdb\uff0c\u6ee1\u8db3\u6bd4\u57fa\u5c3c\u590f\u5b63\u7684\u6025\u9700\u89e3\u51b3\u65b9\u6848\uff1b<\/li>\n<li>\u65f6\u957f\u5efa\u8bae\uff1a15\u79d2\u300130\u79d2\u4e24\u79cd\u7248\u672c\uff1b<\/li>\n<li>\u7d20\u6750\u6570\u91cf\uff1a2\u6761\uff1b<\/li>\n<li>\u6295\u653e\u6e20\u9053\uff1aSBV\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_34\"><\/a><strong>3.4\uff09\u4ea4\u4ed8\u65f6\u95f4<\/strong><\/p>\n<ul>\n<li>2025\u5e742\u670814\u65e5\u524d\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_35\"><\/a><strong>3.5\uff09\u7d20\u6750\u8981\u6c42<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"662\" class=\"wp-image-8720\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094148738.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"525\" class=\"wp-image-8721\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094150176.png\" \/><\/p>\n<p><a id=\"post-8698-heading_36\"><\/a><strong>3.Prime video\u91c7\u4e70\u65b9\u6848<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"589\" class=\"wp-image-8722\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094155474.jpeg\" \/><\/p>\n<p><strong>\u70b9\u51fb\u56fe\u7247\u53ef\u67e5\u770b\u5b8c\u6574\u7535\u5b50\u8868\u683c<\/strong><\/p>\n<p><a id=\"post-8698-heading_37\"><\/a><strong>1\uff09\u6d4b\u8bd5\u9636\u6bb5\u4f7f\u7528 PD<\/strong><\/p>\n<p>\u7531\u4e8ePD\u4e0d\u9700\u8981\u63d0\u524d\u53bbbook\u6d41\u91cf\uff0c\u4e14CPM\u8f83\u4fbf\u5b9c\uff0c\u652f\u6301\u6211\u4eec\u968f\u65f6\u5f00\u542f\u5e7f\u544a\u6d3b\u52a8\uff0c\u6240\u4ee5\u5728\u6d4b\u8bd5\u5468\u671f\u6211\u4eec\u4f18\u5148\u4f7f\u7528PD\u8fd9\u79cd\u91c7\u4e70\u65b9\u5f0f\uff0c\u6709\u5229\u4e8e\u6211\u4eec\u6d4b\u8bd5\u4e0d\u540c\u7684\u4eba\u7fa4\uff0c\u7b5b\u9009\u51fa\u6211\u4eec\u5728\u89e6\u8fbe\u4e0d\u540c\u53d7\u4f17\u6807\u7b7e\u65f6\uff0c\u6211\u4eec\u6574\u4f53\u7684\u6f0f\u6597\u8f6c\u5316\u7387\u66f4\u9ad8\uff0c\u4fbf\u4e8e\u5728\u65fa\u5b63\u6295\u653e\u65f6\u96c6\u4e2d\u706b\u529b\u53bb\u7a7f\u900f\u8fd9\u4e2a\u4eba\u7fa4\uff1b<\/p>\n<p><a id=\"post-8698-heading_38\"><\/a><strong>2\uff09\u65fa\u5b63\u9636\u6bb5\u4f7f\u7528PG<\/strong><\/p>\n<p>\u65fa\u5b63\u671f\u95f4\uff0c\u5e7f\u544a\u7684\u7ade\u4e89\u4f1a\u66f4\u52a0\u6fc0\u70c8\uff0c\u6d41\u91cf\u548c\u66dd\u5149\u7684\u9700\u6c42\u4f1a\u5927\u5e45\u589e\u52a0\u3002PG\u80fd\u591f\u63d0\u4f9b\u56fa\u5b9a\u7684\u5e93\u5b58\u548c\u5c55\u793a\u4f4d\u7f6e\uff0c\u786e\u4fdd\u6211\u4eec\u80fd\u591f\u5728\u9ad8\u9700\u6c42\u7684\u65f6\u6bb5\u83b7\u5f97\u4f18\u5148\u5c55\u793a\uff0c\u5e76\u4e14\u51fa\u73b0\u5728\u66f4\u52a0\u4f18\u8d28\u7684\u524d\u8d34\u7248\u4f4d\uff1b<\/p>\n<p><a id=\"post-8698-heading_39\"><\/a><strong>4.\u6570\u636e\u95ed\u73af<\/strong><\/p>\n<p><a id=\"post-8698-heading_40\"><\/a><strong>1\uff09AMC\u5168\u94fe\u8def\u8ffd\u8e2a<\/strong><\/p>\n<ul>\n<li>\u62c6\u5206\u6211\u4eec\u5728\u672c\u54c1\u7c7b\u76ee\u4e0e\u4e0a\u5c42\u7c7b\u76ee\u7684\u6e17\u900f\u7387\u53d8\u5316\u8d8b\u52bf\uff1b<\/li>\n<li>\u5206\u62c6\u4eceAW,CS,CV,LY\u4e0d\u540c\u5c42\u7ea7\u53d7\u4f17\u4e4b\u95f4\u7684\u8f6c\u5316\u7387\u53d8\u5316\u8d8b\u52bf\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"307\" class=\"wp-image-8723\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094158230.png\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"583\" class=\"wp-image-8724\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094202567.png\" \/><\/p>\n<p><a id=\"post-8698-heading_41\"><\/a><strong>2\uff09\u591a\u6e20\u9053\u5f52\u56e0\u5206\u6790<\/strong><\/p>\n<ul>\n<li>\u5efa\u7acb\u591a\u89e6\u70b9\u5f52\u56e0\u6a21\u578b\uff0c\u8bc4\u4f30AMS\u3001DSP\u3001Prime Video\u7b49\u6e20\u9053\u5bf9\u62c9\u65b0\u7684\u8d21\u732e\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_42\"><\/a><strong>\u4e94.\u98ce\u9669\u8bc4\u4f30\u4e0e\u5e94\u5bf9<\/strong><\/p>\n<p><a id=\"post-8698-heading_43\"><\/a><strong>1.\u54c1\u724c\u4e0e\u5e73\u53f0\u7684\u53d7\u4f17\u5339\u914d\u5ea6\u4e0d\u9ad8<\/strong><\/p>\n<p><a id=\"post-8698-heading_44\"><\/a><strong>1\uff09\u98ce\u9669\u63cf\u8ff0<\/strong><\/p>\n<p>Prime Video\u7684\u89c2\u4f17\u7fa4\u4f53\u53ef\u80fd\u4e0e\u54c1\u724c\u7684\u6838\u5fc3\u4e0a\u5c42\u53d7\u4f17\u4e0d\u5b8c\u5168\u5339\u914d\uff0c\u5982\u679c\u54c1\u724c\u7684\u6838\u5fc3\u4e0a\u5c42\u53d7\u4f17\u4e0ePrime Video\u7684\u89c2\u4f17\u7fa4\u4f53\u4e0d\u5339\u914d\uff0c\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u6548\u679c\u4e0d\u7406\u60f3\uff1b<\/p>\n<p><a id=\"post-8698-heading_45\"><\/a><strong>2\uff09\u53ef\u80fd\u540e\u679c<\/strong><\/p>\n<ul>\n<li>\u5e7f\u544a\u65e0\u6cd5\u89e6\u8fbe\u5bf9\u54c1\u724c\u6709\u8d2d\u4e70\u610f\u56fe\u7684\u6838\u5fc3\u7528\u6237\u7fa4\u4f53\uff0c\u964d\u4f4e\u8f6c\u5316\u7387\uff1b<\/li>\n<li>\u5e7f\u544a\u66dd\u5149\u91cf\u9ad8\uff0c\u4f46\u8f6c\u5316\u6548\u679c\u5dee\uff0c\u5bfc\u81f4\u5168\u76d8ROI\u4f4e\u4e8e\u9884\u671f\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_46\"><\/a><strong>3\uff09\u5e94\u5bf9\u7b56\u7565<\/strong><\/p>\n<ul>\n<li><strong>\u8fb9\u6d4b\u8fb9\u6253<\/strong>\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u7cbe\u786e\u5339\u914dPrime Video\u5e73\u53f0\u7684\u7528\u6237\u7fa4\u4f53\u4e0e\u54c1\u724c\u7684\u53d7\u4f17\u7279\u5f81\uff0c\u8c03\u6574\u5e7f\u544a\u5b9a\u5411\u7b56\u7565\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_47\"><\/a><strong>2.\u5185\u5bb9\u521b\u610f\u75b2\u52b3\u548c\u89c2\u4f17\u7684\u5e7f\u544a\u53cd\u611f<\/strong><\/p>\n<p><a id=\"post-8698-heading_48\"><\/a><strong>1\uff09\u98ce\u9669\u63cf\u8ff0<\/strong><\/p>\n<p>\u957f\u65f6\u95f4\u7684\u5e7f\u544a\u6295\u653e\u53ef\u80fd\u5bfc\u81f4\u89c2\u4f17\u5bf9\u54c1\u724c\u5e7f\u544a\u4ea7\u751f\u5ba1\u7f8e\u75b2\u52b3\uff0c\u5c24\u5176\u662f\u5728\u5e7f\u544a\u9891\u6b21\u8fc7\u9ad8\u65f6\u3002\u8fc7\u5ea6\u66dd\u5149\u4f1a\u8ba9\u89c2\u4f17\u5bf9\u5e7f\u544a\u4ea7\u751f\u53cd\u611f\uff0c\u751a\u81f3\u5f71\u54cd\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p><a id=\"post-8698-heading_49\"><\/a><strong>2\uff09\u53ef\u80fd\u540e\u679c<\/strong><\/p>\n<ul>\n<li>\u5e7f\u544a\u6548\u679c\u9010\u6e10\u8870\u51cf\uff0c\u8f6c\u5316\u7387\u964d\u4f4e\uff0c\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u8d1f\u9762\u8ba4\u77e5\u53ef\u80fd\u589e\u52a0\u3002<\/li>\n<li>\u957f\u671f\u7684\u5e7f\u544a\u75b2\u52b3\u53ef\u80fd\u5bfc\u81f4\u53d7\u4f17\u53cd\u611f\uff0c\u751a\u81f3\u5f15\u53d1\u8d1f\u9762\u53e3\u7891\u3002<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_50\"><\/a><strong>3\uff09\u5e94\u5bf9\u7b56\u7565<\/strong><\/p>\n<ul>\n<li>\u5b9a\u671f\u66f4\u65b0\u5e7f\u544a\u521b\u610f\uff0c\u907f\u514d\u521b\u610f\u548c\u5185\u5bb9\u7684\u91cd\u590d\u6027\uff0c\u4f7f\u5f97\u7d20\u6750\u4e0e\u5f53\u524d\u7684\u5b63\u8282\u6027\u9002\u914d\uff1b<\/li>\n<li>\u7cbe\u786e\u63a7\u5236\u5e7f\u544a\u9891\u6b21\uff0c\u907f\u514d\u8fc7\u5ea6\u66dd\u5149\uff1b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"100\" class=\"wp-image-8725\" src=\"https:\/\/www.amzchen.com\/wp-content\/uploads\/2025\/12\/24094202624.png\" \/><\/p>\n<p><a id=\"post-8698-heading_51\"><\/a><strong>\u516d.\u603b\u7ed3\u4e0e\u7acb\u9879\u8bf7\u6c42<\/strong><\/p>\n<p><a id=\"post-8698-heading_52\"><\/a><strong>1.\u9879\u76ee\u5fc5\u8981\u6027<\/strong><\/p>\n<ul>\n<li>\u672c\u9879\u76ee\u65e8\u5728\u901a\u8fc7\u52a0\u5927Prime Video\u5e7f\u544a\u6295\u653e\uff0c\u63d0\u5347\u54c1\u724c\u7684\u5e02\u573a\u8ba4\u77e5\u5ea6\u548c\u58f0\u91cf\uff0c\u4e3a\u9500\u552e\u589e\u957f\u548c\u9ad8ROI\u63d0\u4f9b\u575a\u5b9e\u7684\u652f\u6301\uff1b<\/li>\n<li>Prime video\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u751f\u6001\u5de5\u5177\uff0c\u5929\u7136\u7684\u5177\u5907\u6570\u636e\u5b8c\u6574\u5f52\u56e0\u7684\u94fe\u8def\uff0c\u65b9\u4fbf\u6211\u4eec\u8fdb\u884c\u6570\u636e\u7684\u7cbe\u51c6\u5206\u6790\u4e0e\u654f\u6377\u8c03\u6574\uff1b<\/li>\n<li>\u5728\u5e02\u573a\u6e17\u900f\u9971\u548c\u7684\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7Prime Video\u5e73\u53f0\u89e6\u53ca\u66f4\u591a\u672a\u66fe\u63a5\u89e6\u8fc7\u54c1\u724c\u7684\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u8ba9\u6d88\u8d39\u8005\u542c\u5230\u6211\u4eec\uff0c\u770b\u5230\u6211\u4eec\uff0c\u8fdb\u4e00\u6b65\u62c9\u8fd1\u6211\u4eec\u8ddf\u6d88\u8d39\u8005\u7684\u8ddd\u79bb\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_53\"><\/a><strong>2.\u8d44\u6e90\u9700\u6c42<\/strong><\/p>\n<ul>\n<li>HR\u90e8\u95e8\u652f\u6301\uff1a<strong>\u62db\u8058\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u4e13\u5bb6\uff0c\u6765\u652f\u6301\u8be5\u9879\u76ee\u7684\u843d\u5730<\/strong>\uff1b<\/li>\n<li>\u5e02\u573a\u90e8&amp;\u54c1\u724c\u90e8\u95e8\u652f\u6301\uff1a\u5e7f\u544a\u521b\u610f\u8bbe\u8ba1\uff0c\u7ed3\u5408\u54c1\u724c\u6545\u4e8b\u4e0e\u4ea7\u54c1\u5356\u70b9\uff0c\u5728\u6b63\u5f0f\u6295\u653e\u524d\u8f93\u51fa\u89c6\u9891\u7d20\u6750\uff1b<\/li>\n<li>\u6570\u636e\u5206\u6790\u56e2\u961f\uff1a\u7528\u4e8e\u8ddf\u8e2a\u5e7f\u544a\u6548\u679c\uff0c\u5206\u6790\u6295\u653e\u6570\u636e\uff0c\u76d1\u63a7\u6838\u5fc3\u6307\u6807\u7684\u8fbe\u6210\u7387\uff1b<\/li>\n<\/ul>\n<p><a id=\"post-8698-heading_54\"><\/a><strong>3.\u7acb\u9879\u8bf7\u6c42<\/strong><\/p>\n<p>\u57fa\u4e8e\u9879\u76ee\u7684\u6218\u7565\u610f\u4e49\u548c\u8d44\u6e90\u9700\u6c42\uff0c\u6211\u4eec\u8bf7\u6c42\u51b3\u7b56\u56e2\u961f\u6279\u51c6\u672c\u9879\u76ee\u7684\u7acb\u9879\u3002\u901a\u8fc7\u52a0\u5927Prime Video\u5e7f\u544a\u6295\u5165\uff0c\u6211\u4eec\u8981\u5c1d\u8bd5\u63d0\u5347\u54c1\u724c\u58f0\u91cf\uff0c\u66f4\u80fd\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u83b7\u53d6\u66f4\u5927\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5b9e\u73b0\u660e\u5e74\u7684GMV\u4e0eROI\u53cc\u91cd\u589e\u957f\u7684\u76ee\u6807\uff1b<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DSP&amp;Prime video\u9879\u76ee \u4e00.\u9879\u76ee\u6982\u8ff0 1.\u9879\u76ee\u80cc\u666f \u4e1a\u52a1\u76ee\u6807 \u9500\u552e\u989d\u9700\u8981\u5b9e\u73b053%\u7684\u589e\u957f\uff0c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"topic":[],"class_list":["post-8698","post","type-post","status-publish","format-standard","hentry","category-50"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/posts\/8698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8698"}],"version-history":[{"count":1,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/posts\/8698\/revisions"}],"predecessor-version":[{"id":8726,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=\/wp\/v2\/posts\/8698\/revisions\/8726"}],"wp:attachment":[{"href":"https:\/\/www.amzchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8698"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.amzchen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftopic&post=8698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}