提供防范措施,说明您日后将如何杜绝操纵买家评论这一行为。
1.We have quitted the cooperation with the intermediary.
When we noticed that our account was warned by Amazon, we realized the severity of our product review manipulation. We called the intermediary to inform them that we will not accept fake reviews to our products any more. We asked them to delete the information we have sent to ensure they cannot post any review to our products. In order to terminate
cooperation with them thoroughly, we asked the involved employees to delete the contact information for the intermediary both in their computers and smart phones.
2.We have expressed apology to our customers.
Having realized that the fake reviews must have misled our customers we felt extremely regretful for those customers who had placed orders for the violated products. We had to compensate them reasonably. We sent them emails to explain the whole process and admitted to grant their full refund if they want to return the products.
3.We have developed official conversations with the involve employees.
1)For the marketing manager:
This violation was directly conducted by the marketing department. The manager who asked his subordinate staff to conduct such a serious violation has no chance to be forgiven by our company. Our general manager sentenced his dismissal after a face-to-face conversation.
2)For the involved staff:
After the conversation with the dismissed manager and the staff, we found that the staff was just an immature one and took order from his superior. We could not blame him too much. Thus we gave him a second chance to work for our company while he has to promise to never make such mistakes again.
4.We have restrained the operations of our employees.
Taking the previous wrong operations of our staffs into consideration, we thought we have to declare the following rules definitely to restrain our staffs.
1)No one is allowed to contact a third party or intermediary.
2)No one is allowed to manipulate our product review in any method.
3)No one is allowed to provide our product information to others.
4)No one is allowed to contact our customers in private.
5.We have emphasized the study of the Amazon policies and guidelines.
We will pay more attention to the knowledge about the Amazon policies when we interview someone in the future. After the interviews we will systematically train the new staffs with the Amazon rules and test them carefully. The senior staffs also need to take efforts to learn the policies. We will divide the whole contents into several parts. The senior staffs are required to copy these parts with their hands. Their managers will check their writings every week.
6.We will spare more budgets to enhance our product and service quality.
We have realized that the best way to enhance our competitiveness is to enhance our product and service quality. We have asked our purchasers to search for suppliers with better product quality. As long as they can find the qualified ones, we are willing to source products from them even with higher prices. At the same time, we have added a night shift. In this case, we can serve our customers in day and night which will certainly help us to enhance our customers’ satisfaction.
7.We have realized the importance of the Amazon product review after our careful read. Reviews are important to the Amazon Marketplace, providing a forum for positive or negative feedback about product and service details and reviewer’s experiences. To ensure that reviews remain helpful, sellers must comply with Amazon Community Guidelines. For example,
1)We cannot offer compensation for a review, and we cannot review our own products or our competitor’s products.
2)We can ask buyers to write a review in a neutral manner, but we cannot ask for positive reviews, ask for reviews only from buyers who had a positive experience, or ask a reviewer to change or remove their review.
3)If we think a review does not comply with Amazon Community Guidelines, click on the Report Abuse link next to the review.
8.We have formed a supervision team over our company.
We appointed three employees to supervise the operations of our company every day. They are directly guided by our general manager while they have the access to almost all the files in our company. They will be the guardians of our company and our account. If they detect any irregular phenomenon, they will report it immediately and figure out the exact causes.
9.We have developed long term cooperation with the mentioned lawyer above.
We were surprised by the knowledge of the economics lawyer. We thought he will help a lot if he can work for our company. Thus we sent out our invitation and luckily received the positive reply. He will be responsible for the training of our employees’ knowledge about the Amazon policies and guidelines. He will answer their questions about Amazon policies in real time. We are sure our staffs will grasp the Amazon policies and guidelines exactly with the help of the professional economics lawyer.
10.We will never stop learning about Amazon policies and guidelines.
Amazon is a company of development. As a seller on Amazon, we have to keep in line with them which requires us to learn about Amazon policies continuously because Amazon will update their policies and guidelines with reference to government policy, market and technology. We have to learn these possible updates in time or we may violate one of these updated policies with ignorance.
提供相关文件证明您已采取相应的防范措施。
提交终止服务协议
请提供您聘用的任何第三方的联系信息(例如,姓名、电子邮箱、地址、电话号码和网站)。
Wechat ID:
Wechat ID:
Wechat ID:
您是如何找到相关第三方服务的? 请具体说明并提供与其服务相关的任何网站。
The exact steps of the violating actions are as the following:
1)Our staffs in the marketing department posted advertising on Facebook expressing our wish to manipulate the product review in our Amazon account.
2)A third part came to us assuming that they could accomplish this commission for us. Correspondingly, we added their WeChat to our contact list.
3)After discussion, we got clear with their charge standards.
4)We sent them the information of the products to which we wanted to acquire more reviews.
5)Then the third parties would arrange their members to place orders to those products.
6)After some time, they would leave reviews to those orders.
7)When they provided the order ID to us, we would check the condition of the orders.
8)Once we confirmed that the orders were reviewed, we would make the payment to them.
提供您请求发布正面评论或评分和/或为发布评分给予奖励的其余订单编号。(示例:订单编号: 123-4567-890)
对于您要求提供正面评论或评分或为发布评论或评分提供激励措施的商品,请提供一份所有此类商品的 ASIN 编码(示例 B0123XXXXX)的清单。
ASIN:
提供有关第三方的以下信息: 1.第三方联系信息 – 名称、电子邮件地址、通讯地址、电话号码和网站。 2.与第三方签约的服务的详细信息(例如评论数量、添加插入内容以及联系买家)
Wechat ID:
Wechat ID:
Wechat ID:
2, Details of services contracted with third parties
A, the number and form of reviews
The third party undertakes to provide at least **_20_ Verified Purchase reviews** for the Amazon products (ASIN: ) specified by us during the contract period.
The review content should be in line with the Amazon platform policy, including text description, pictures or videos (it should be clear whether they are included or not).
Review star ratings need to maintain an average of __5___ stars and above.
B, Insertion Requirements
The third party must naturally incorporate the following keywords or content (provided by us) into the reviews: No obvious advertising jargon, banned words or content that violates Amazon’s policies.
商品评论滥用开始日期的详情(输入格式:月/日/年)。
提供用于说明以下任意方式的用途的截图或 PDF 等文档:电子邮件、社交媒体文本消息、二维码或者用于获取买家个人信息(如电话号码或电子邮件地址)和发布亚马逊政策禁止的商品评论的网站链接。
整理与中介的聊天记录和转账信息,转为PDF
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