Subject: Appeal Regarding ASIN [Insert ASIN Here] – Size and Fit Issues
Dear Amazon Seller Performance Team,
I am writing to appeal the potential suspension of my ASIN [Insert ASIN Here] due to buyer complaints regarding size and fit issues. I have thoroughly reviewed the notification and the buyer feedback via the Voice of the Customer dashboard and would like to present the following information and corrective actions.
1. Root Cause Analysis:
Upon investigation, I believe the primary reason for the buyer complaints is a potential misunderstanding of the size chart provided or slight variations in how measurements are taken. I have verified that the measurements listed on the product detail page are accurate to the actual product. However, I acknowledge that the presentation of this information could be enhanced to prevent future customer confusion.
2. Immediate Actions Taken:
To rectify this issue immediately, I have undertaken the following steps:
Re-measured the Inventory: I have physically re-measured a sample from our current inventory for ASIN [Insert ASIN Here] to double-confirm its dimensions. I confirm that the item matches the size chart specifications on the listing.
Enhanced Product Listing: I have reviewed and optimized the product detail page to make the size chart more prominent and easier to understand. I have also added detailed text instructions in the description on how to accurately measure oneself to choose the correct size, aiming to set clear customer expectations.
(Optional – if you have images) I have attached photographic evidence showing the product being measured according to standard guidelines, demonstrating its consistency with the published size chart.
3. Preventive Measures to Avoid Future Issues:
To ensure this does not happen again, I will implement the following long-term measures:
Proactive Size Chart Review: I will institute a mandatory double-check procedure for all size charts and product dimensions for new and existing listings before they go live or are updated.
Leverage Fit Insights: I will regularly monitor the Fit Insights tool (for Brand Registered sellers) and the Voice of the Customer dashboard to proactively identify any emerging size or fit trends for my products and take corrective action promptly.
Enhanced Quality Control: I will reinforce our quality control process to ensure that all future inventory consistently matches the specified measurements advertised on the product page.
I believe these comprehensive steps directly address the concerns raised by buyers. My goal is to provide accurate product information and ensure a positive customer experience on Amazon. The listed measurements for ASIN [Insert ASIN Here] are correct, and the enhancements made to the listing will prevent misunderstandings.
Thank you for reviewing my appeal. I am confident that the actions taken resolve this issue and request the reinstatement of the ASIN.
Sincerely,
[Your Name]
[Your Store Name]
[Your Seller Central Email Address]
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